Popular products purchased in foreign webshops by Swedish consumers 2019

This survey shows the top five most bought products categories from foreign online shops in Sweden in 2019. Most online shoppers, 38 percent, bought clothing and footwear. 24 percent had bought books and media from foreign countries online.

Most popular product categories purchased in foreign online shops by Swedish consumers in Q1 2019

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Release date

September 2019



Survey time period

Q1 2019

Number of respondents

12 monthly surveys with 1,000 respondents*

Age group

18-79 years old

Special properties

have shopped online

Method of interview

Online panel

Supplementary notes

* The source also conducted a themed survey each quarter (the most recent themed survey in January had approximately 2,000 respondents) and an additional themed survey with roughly 3,000 respondents. The statistic figures are based on monthly averages from the whole of 2017.

The source adds the following info: e-commerce in this report does not include online in-store purchases which have been pre-booked online, online sales of services such as travel, hotels and event tickets, and media downloads. It also excludes B2B and C2C sales.

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Statistics on "E-commerce in Sweden"

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