Most popular brands of espresso and caffé crema in Germany 2015-2018

This statistic illustrates the results of a survey on the most popular espresso and caffé crema brands based on consumption during the past four weeks in Germany from 2015 to 2018. In 2018, it was found that roughly 7.5 percent of Germans aged 14 years and older had drunk Lavazza espresso or caffé crema.

Ranking of the most popular brands of espresso and caffé crema in Germany from 2015 to 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
Figures are based on the following study:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

Further information on methodology can the found here.

For this survey question multiple answers were possible, thus sum may exceede 100 percent.

Original survey question: "Which of the following brands of espresso/caffé crema have you drunk during the past four weeks?"
(Original German question: "Welche der folgenden Marken von Espresso/Caffé Crema haben Sie persönlich innerhalb der letzten vier Wochen getrunken?")

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