Important properties of insulated outdoor jackets to consumers in Europe 2015

This statistic shows the results of a survey, asking European consumers about their thoughts on insulated jackets and which properties are important to them as of 2015. Warmth/insulation was the most important characteristic with 99 percent.

How important were the following properties to you when purchasing your insulated jacket?*

Very importantFairly ImportantUsefulNot Important
Durability (longevity)61%33%5%0%
Wind Resistant58%30%10%3%
Water Repellency (sheds water)53%25%18%4%
Breathability (moisture vapour permeability)49%33%17%2%
Quick Drying34%42%21%3%
Abrasion (tolerates surface wear, rubbing and other friction)30%41%26%3%
Dirt/Oil/Soil Repellency15%34%41%10%
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Release date

October 2015



Survey time period


Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* This survey is split as follows by country (figures refer to total survey sample of 1075 respondents): Germany (n=517), France (n=141), United Kingdom (n=203), Sweden, Denmark and USA (combined total n=178).

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