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Activewear in the U.S. - statistics & facts

The activewear market, comprising of several product categories such as footwear, sportswear, swimwear, and yoga wear, has seen healthy growth over the last half decade. In 2020, the size of the global activewear market amounted to approximately 354 million U.S. dollars. By 2026, this figure was forecast to increase by almost 25 percent. Women’s activewear is one of the fastest growing segments of the activewear market and saw the largest increase in market size over the years.

Leading brands in the U.S.

Perhaps not surprising to many, Nike was the largest sporting good company worldwide by revenue in 2020. That year, Nike generated more than 37 billion U.S. dollars in revenue. This was followed by Adidas, whose revenue totaled approximately 24 million U.S. dollars. In addition to this, both Nike and Adidas have the largest market capitalization worldwide, out-performing other brands such as Under Armour in that respect. While these two companies dominate the activewear market, they are consistently challenged. In the United States alone, the net revenue of lululemon, another sports apparel brand, tripled between the years of 2012 and 2019.

State of the U.S. activewear market

The United States has the largest activewear market in the world. In 2020, the sports apparel market value in the U.S. was approximately 105 billion U.S. dollars. However, 2020 was a difficult year for many industries, and activewear was no different. Although the growth of the sports apparel market in the U.S. saw a decrease of nearly ten percent that year, positive growth was forecasted for 2021 and beyond. The footwear market growth in the U.S. saw similar trends, with again a noticeable outlier in 2020.

Activewear market trends

Due to the COVID-19 pandemic in 2020, the day-to-day lives of the average consumer changed considerably. As working from home became the new normal, many sought more comfortable clothing, such as athleisure. This was additionally fueled by the rise in outdoor activities, as bars and restaurants shut down. In a study from April 2020, almost half of consumers said that they planned on buying activewear or sweatpants. Another prominent trend in the activewear market is the rise of sustainable conscious consumers. From 2019 to 2020, sustainable activewear in the U.S. and UK grew between 45 to 65 percent, depending on the category.

Key figures

The most important key figures provide you with a compact summary of the topic of "Activewear in the U.S." and take you straight to the corresponding statistics.

Leading activewear brands in the U.S.

Activewear market trends in the U.S.

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Activewear in the U.S.".

Activewear market in the U.S.

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Activewear in the U.S. - statistics & facts

The activewear market, comprising of several product categories such as footwear, sportswear, swimwear, and yoga wear, has seen healthy growth over the last half decade. In 2020, the size of the global activewear market amounted to approximately 354 million U.S. dollars. By 2026, this figure was forecast to increase by almost 25 percent. Women’s activewear is one of the fastest growing segments of the activewear market and saw the largest increase in market size over the years.

Leading brands in the U.S.

Perhaps not surprising to many, Nike was the largest sporting good company worldwide by revenue in 2020. That year, Nike generated more than 37 billion U.S. dollars in revenue. This was followed by Adidas, whose revenue totaled approximately 24 million U.S. dollars. In addition to this, both Nike and Adidas have the largest market capitalization worldwide, out-performing other brands such as Under Armour in that respect. While these two companies dominate the activewear market, they are consistently challenged. In the United States alone, the net revenue of lululemon, another sports apparel brand, tripled between the years of 2012 and 2019.

State of the U.S. activewear market

The United States has the largest activewear market in the world. In 2020, the sports apparel market value in the U.S. was approximately 105 billion U.S. dollars. However, 2020 was a difficult year for many industries, and activewear was no different. Although the growth of the sports apparel market in the U.S. saw a decrease of nearly ten percent that year, positive growth was forecasted for 2021 and beyond. The footwear market growth in the U.S. saw similar trends, with again a noticeable outlier in 2020.

Activewear market trends

Due to the COVID-19 pandemic in 2020, the day-to-day lives of the average consumer changed considerably. As working from home became the new normal, many sought more comfortable clothing, such as athleisure. This was additionally fueled by the rise in outdoor activities, as bars and restaurants shut down. In a study from April 2020, almost half of consumers said that they planned on buying activewear or sweatpants. Another prominent trend in the activewear market is the rise of sustainable conscious consumers. From 2019 to 2020, sustainable activewear in the U.S. and UK grew between 45 to 65 percent, depending on the category.

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Activewear in the U.S.".

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