Activewear in the U.S. - statistics & facts

The activewear market, comprising of several product categories such as footwear, sportswear, swimwear, and yoga wear, has seen healthy growth over the last half-decade. The rising popularity of activewear in day-to-day life has blurred the lines of activewear and fashion, spawning a new category of apparel, called 'athleisure'. Activewear itself, however, refers to clothing worn during exercise or specifically for physical activity. It is also known as sportswear or performance apparel.

In 2022, the size of the global activewear market was estimated to amount to approximately 319 billion U.S. dollars. By 2027, this figure was forecast to increase by roughly 40 percent. Women’s activewear is one of the fastest growing segments of the activewear market and is forecast to be worth 242.5 billion U.S. dollars in 2027.

Leading brands in the U.S.

Perhaps unsurprisingly for many, Nike was the leading active apparel company worldwide by sales in 2022. That year, Nike generated more than 49 billion U.S. dollars in revenue. This was followed by adidas, whose revenue totaled approximately 22 billion U.S. dollars. In addition to this, Nike and adidas have the largest market capitalization of any sportswear companies. They even out-perform other major apparel brands such as H&M in that respect. Nike is second only to LVMH in the market capitalization of all clothing companies worldwide. While these two companies dominate the activewear market, they are consistently challenged. In the United States alone, the net revenue of lululemon, a Canadian sports apparel brand, more than quadrupled between the years of 2014 and 2022.

State of the U.S. activewear market

In 2022, the sports and swimwear apparel market revenue in the U.S. was estimated to be worth approximately 67 billion euros. This is forecast to rise to over 85 million U.S. dollars by 2026. This increase is reflected in the revenue growth of the performance sports apparel market in the U.S.. This segment saw significant growth of almost seven percent in 2022 and even more growth is forecast in the years to come, although at a more moderate rate. The athletic footwear market growth in the U.S. was expected to see similar trends, with steady growth forecasted which peaked 2022.

Consumer’s love for Nike

When it comes to consumers’ preferred sportswear brands, Nike very often comes out on top. It ranked as the most used sports and outdoor online shop in the U.S., as well as the sportswear brand with the highest awareness among American consumers, followed by adidas and Puma. The high level of awareness of Nike is largely due to its extensive advertising campaigns, including the numerous sponsorship deals the company has with leading teams and athletes in the United States and worldwide.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by P. Smith, May 8, 2023

Key insights

Sports and swimwear market value in the U.S. 2022
67.7bn USD
Size of the activewear maket worldwide
319.4bn USD
Women's activewear worldwide market size
187.6bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Size of the activewear market worldwide from 2021 to 2028 (in billion U.S. dollars)

Sportswear

Size of the global activewear market 2021 to 2028

Sportswear / Sporting goods companies ranked by worldwide revenue in fiscal 2022 (in billion U.S. dollars)

Sportswear

Sportswear & sporting goods companies by worldwide revenue 2022

Net revenue of lululemon worldwide from the fiscal year of 2012 to 2022, by region (in million U.S. dollars)

Sporting Goods

Net revenue of lululemon worldwide 2012-2022, by region

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