Top marketing technologies for U.S. businesses in 2016

This statistic shows the leading marketing technologies that will most likely be purchased by U.S. organizations in 2016, according to a marketing survey of C-level executives, conducted in December 2015. As of December 2015, 60 percent of respondents indicated that their organization will likely purchase business intelligence reporting tools, such as dashboards or custom reports, to use for marketing in 2016.

What are the top three marketing technologies that will most likely be purchased in 2016?

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Sources

Release date

April 2016

Region

United States

Survey time period

10 businses days during December 2015

Special properties

C-level executives for organizations headquartered in the U.S.

Supplementary notes

The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.

Multiple responses were possible.

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