In 2021, expenditure on third party audience data in the United States amounted to 22 billion U.S. dollars, out of which 13.3 billion was spent on data itself and 8.7 billion on audience data activation solutions.
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type
(in billion U.S. dollars)
Characteristic
Third-party audience data
Audience data activation solutions
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IAB (U.S.), & Ipsos. (February 8, 2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), und Ipsos. "Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars)." Chart. February 8, 2022. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), Ipsos. (2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), and Ipsos. "Spending on Third-party Audience Data Supporting Marketing Related Efforts in The United States from 2017 to 2021, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.) & Ipsos, Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/ (last visited September 11, 2024)
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph], IAB (U.S.), & Ipsos, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
