In 2019, expenditure on third party audience data in the United States amounted to 19.7 billion U.S. dollars, out of which 11.9 billion was spent on data itself and 7.8 billion on audience data activation solutions.
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2019, by type (in billion U.S. dollars)
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Website (substack.com). (October 2, 2020). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2019, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 19, 2021, from https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
Website (substack.com). "Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2019, by type (in billion U.S. dollars)." Chart. October 2, 2020. Statista. Accessed April 19, 2021. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
Website (substack.com). (2020). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2019, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 19, 2021. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
Website (substack.com). "Spending on Third-party Audience Data Supporting Marketing Related Efforts in The United States from 2017 to 2019, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 2 Oct 2020, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
Website (substack.com), Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2019, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/ (last visited April 19, 2021)