In 2021, expenditure on third party audience data in the United States amounted to 22 billion U.S. dollars, out of which 13.3 billion was spent on data itself and 8.7 billion on audience data activation solutions.
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars)
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Statistics on Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions worldwide 2011-2022
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Allocation of marketing budgets worldwide 2020-2022, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic MarTech: number of M&A deals worldwide 2013-2021
- Premium Statistic AdTech: number of M&A deals worldwide 2017-2021
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2021
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further related statistics
17
- Canada marketing data spend 2017-2021
- Most sought-after technologies and functions for data marketing in North America 2017
- Most sought-after skillsets in data marketing in North America 2017
- Data-related functions used in marketing worldwide 2016
- Barriers to building an integrated customer journey worldwide 2016
- Data marketing challenges in North America 2020
- Big data: areas that have benefited from usage in the United States 2013
- Data sources used in marketing worldwide 2016
- Sponsorship marketing expenditure in Europe 2007-2018
- Marketing data market size in the UK 2017-2021
- Marketing expenses of PNC Financial Services Group 2015-2021
- Public relations expenditure in Europe 2007-2018
- Smart technology marketing spend in the U.S. 2018-2023
- Affiliate marketing spend in the U.S. 2010-2022
- Marketing spend in the U.S. 2015, by type
- Channel 4's content and marketing expenditure 2010-2018
- Direct mail marketing spending in the U.S. 2021-2022
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Statistics
- Canada marketing data spend 2017-2021
- Most sought-after technologies and functions for data marketing in North America 2017
- Most sought-after skillsets in data marketing in North America 2017
- Data-related functions used in marketing worldwide 2016
- Barriers to building an integrated customer journey worldwide 2016
- Data marketing challenges in North America 2020
- Big data: areas that have benefited from usage in the United States 2013
- Data sources used in marketing worldwide 2016
- Sponsorship marketing expenditure in Europe 2007-2018
- Marketing data market size in the UK 2017-2021
- Marketing expenses of PNC Financial Services Group 2015-2021
- Public relations expenditure in Europe 2007-2018
- Smart technology marketing spend in the U.S. 2018-2023
- Affiliate marketing spend in the U.S. 2010-2022
- Marketing spend in the U.S. 2015, by type
- Channel 4's content and marketing expenditure 2010-2018
- Direct mail marketing spending in the U.S. 2021-2022
IAB (U.S.), & Ipsos. (February 8, 2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), und Ipsos. "Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars)." Chart. February 8, 2022. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), Ipsos. (2022). Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.), and Ipsos. "Spending on Third-party Audience Data Supporting Marketing Related Efforts in The United States from 2017 to 2021, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Feb 2022, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/
IAB (U.S.) & Ipsos, Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/ (last visited April 01, 2023)
Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars) [Graph], IAB (U.S.), & Ipsos, February 8, 2022. [Online]. Available: https://www.statista.com/statistics/1202754/third-party-audience-data-spending-usa/