Marketing spend on third-party audience data in the U.S. 2017-2021

Published by Valentina Dencheva, Jan 6, 2023
In 2021, expenditure on third party audience data in the United States amounted to 22 billion U.S. dollars, out of which 13.3 billion was spent on data itself and 8.7 billion on audience data activation solutions.

Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type (in billion U.S. dollars)

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Release date

February 2022

Region

United States

Survey time period

2017 to 2021

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