Marketing spend on third-party audience data in the U.S. 2017-2021

Spending on third-party audience data supporting marketing related efforts in the United States from 2017 to 2021, by type

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Release date

February 2022

Region

United States

Survey time period

2017 to 2021

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Statistics on " Marketing technology implementation in the U.S. "

Statistics on Marketing technology implementation in the U.S.

Overview

7

Usage, strategies, and spending

8

Marketing automation

4

Customer Data Platforms

5

Software as a Service

4

Customer perspective

3

Further related statistics

17
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