This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?
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Worldwide Partners. (March 25, 2016). What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them? [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/562625/united-states-data-analytics-importance-vs-access/
Worldwide Partners. "What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?." Chart. March 25, 2016. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/562625/united-states-data-analytics-importance-vs-access/
Worldwide Partners. (2016). What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/562625/united-states-data-analytics-importance-vs-access/
Worldwide Partners. "What Are The Most Important Data Sources You Require to Provide Advanced Analytics, and of Those, What Is Your Ability to Access Them?." Statista, Statista Inc., 25 Mar 2016, https://www.statista.com/statistics/562625/united-states-data-analytics-importance-vs-access/
Worldwide Partners, What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them? Statista, https://www.statista.com/statistics/562625/united-states-data-analytics-importance-vs-access/ (last visited May 30, 2020)
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