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What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?

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Importance of data sources for analytics vs access among U.S. businesses 2015 This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
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Important marketing analytics/reporting dataAccess to data
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Description Source More information
This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
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Release date
March 2016
Region
United States
Survey time period
10 businses days during December 2015
Special properties
organizations headquartered in the U.S.
Supplementary notes
The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.

Multiple responses were possible.

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