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Importance of data sources for analytics vs access among U.S. businesses 2015

What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?

by Statista Research Department, last edited Mar 25, 2016
Importance of data sources for analytics vs access among U.S. businesses 2015 This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
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What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?

Important marketing analytics/reporting dataAccess to data
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by Statista Research Department, last edited Mar 25, 2016
This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
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