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Importance of data sources for analytics vs access among U.S. businesses 2015
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Importance of data sources for analytics vs access among U.S. businesses 2015
What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?
This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?
| Important marketing analytics/reporting data | Access to data | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Important marketing analytics/reporting data | Access to data | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.
Show more- Show sources information
- Show publisher information
- Release date
- March 2016
- Region
- United States
- Survey time period
- 10 businses days during December 2015
- Special properties
- organizations headquartered in the U.S.
- Supplementary notes
-
The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.
Multiple responses were possible.
Source
- Show sources information
- Show publisher information
- Release date
- March 2016
More information
- Region
- United States
- Survey time period
- 10 businses days during December 2015
- Special properties
- organizations headquartered in the U.S.
- Supplementary notes
-
The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.
Multiple responses were possible.
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