Importance of data sources for analytics vs access among U.S. businesses 2015

Published by Statista Research Department, Mar 25, 2016
This statistic illustrates the importance of various data sources for business analytics, compared to the level of access businesses have to those data sources, according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, product and service usage data was listed as important by 68 percent of respondents, but the degree of access to that data was put at 33 percent.

What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Single Account
$39 $59 per month *
in the first 12 months
View for free
33% off until Jun 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2022
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2016

Region

United States

Survey time period

10 businses days during December 2015

Special properties

organizations headquartered in the U.S.

Supplementary notes

The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.

Multiple responses were possible.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Analytics market in India"

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Market research industryAdvertising industry in the United StatesAdvertising industry worldwideMobile advertising and marketing in the U.S. Business process outsourcing industry worldwide
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu