Departments responsible for managing the marketing technology stack 2015

This statistic shows the departments which are most often called upon to manage the marketing technology stack (hardware, software, services), according to a marketing survey of C-level executives, conducted in December 2015 by Black Ink. As of December 2015, 44 percent of respondents indicated that, within their organization, the internal IT department was most relied upon to manage the marketing technology stack.

Departments most relied upon to manage the marketing technology stack, as of December 2015

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Source

Release date

March 2016

Region

United States

Survey time period

10 businses days during December 2015

Special properties

organizations headquartered in the U.S.

Supplementary notes

The survey used the CVent survey software platform. The confidence factor is 90 percent, with a margin of error of 7.5 percent.

Multiple responses were possible.

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