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Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
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Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
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| Traditional advertising spending* | Digital marketing spending | |
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The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
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- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- February 2012 to August 2018
- Number of respondents
- 2,895 respondents
- Special properties
- among marketers from for-profit companies
- Method of interview
- Email survey
- Supplementary notes
- Traditional advertising refers to media advertising not using the internet.
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- February 2012 to August 2018
- Number of respondents
- 2,895 respondents
- Special properties
- among marketers from for-profit companies
- Method of interview
- Email survey
- Supplementary notes
- Traditional advertising refers to media advertising not using the internet.
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Statistics on "Digital advertising in the U.S."
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- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
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- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
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The most important statistics
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Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
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- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
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- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
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