Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023

Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2023

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Release date

September 2023

Region

United States

Survey time period

2012 to 2023

Number of respondents

316*

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Sample size provided refers only to the Fall 2023 survey.

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Statistics on " Marketing in the United States "

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