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Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018

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Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018 The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
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Traditional advertising spending*Digital marketing spending
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Traditional advertising spending*Digital marketing spending
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Description Source More information
The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
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Release date
August 2018
Region
United States
Survey time period
February 2012 to August 2018
Number of respondents
2,895 respondents
Special properties
among marketers from for-profit companies
Method of interview
Email survey
Supplementary notes
Traditional advertising refers to media advertising not using the internet.

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