Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
Between February and August 2018, U.S. marketers indicated a slight increase in spending on traditional media (excluding the internet) and a decline in investments in digital ones. However, since early 2015 there has been a visible advantage in the focus on digital marketing and advertising over traditional channels. In general, marketers have been reducing their budgets for traditional advertising, while growth in expenses on digital marketing remained positive.
Marketing budgets in the United States
All in all, U.S. marketing executives devote on average between seven and nine percent of their company’s revenues towards marketing budgets. As of early 2019, CMO’s generally stayed positive about their budgets for the next 12 months, yet in reality the industry faced a decline in resources dedicated to marketing1. According to marketing professionals their budgets were to grow by eight percent, while the actual data shows just a five-percent growth, pointing to a divide between marketer’s expectations and the reality of the industry. However, one thing is certain – U.S. CMOs are and will be investing more and more in mobile marketing, which is evident by constant growth in the share of their budgets allocated to this medium.
Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
Source
More information
Statistics on "Digital advertising in the U.S."
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Expected change in marketing spend worldwide 2017, by channel
- Expected change in marketing budgets according to CMOs in the U.S. 2009-2019
- U.S. businesses marketing budget share 2017, by category
- Budget anticipation of marketing managers in Sweden 2018, by companies’ revenue
- U.S. businesses - revenue share invested in marketing 2012-2018
- Budget anticipation of marketing managers in Sweden 2018
- Distribution of the content marketing budget in Belgium 2018, by activity
- Content marketing methods used in Belgium 2018
- Marketers' budget growth predictions worldwide 2017
- Marketing budget change according to marketers in Canada 2017
- Share of digital advertising budgets traded programmatically worldwide 2017
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
- U.S. small businesses: presence of marketing budget 2016
- Shift from linear TV to online video advertising budget use worldwide 2017, by region
- U.S. marketing budget share 2018, by target
- Change in demand generation budget according to marketers in 2017
- Annual marketing budgets in public libraries in the U.S. 2018
- Donald Trump: influence on marketing budgets 2017
- Sponsorship spending in Sweden 2008-2018
Statistics on "Digital advertising in the U.S."
Related topics
About Statista
