Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018

Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018

Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018 The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
Show more

Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018

Traditional advertising spending*Digital marketing spending
---
---
---
---
---
---
---
---
---
---
---
---
---
---
Traditional advertising spending*Digital marketing spending
---
---
---
---
---
---
---
---
---
---
---
---
---
---
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2018. In August 2018, responding marketers stated that their digital marketing budgets would grow by 12.3 percent in the following 12 months, while offline advertising expenses would decrease by 1.2 percent in the same time period.
Show more
Release date
August 2018
Region
United States
Survey time period
February 2012 to August 2018
Number of respondents
2,895 respondents
Special properties
among marketers from for-profit companies
Method of interview
Email survey
Supplementary notes
Traditional advertising refers to media advertising not using the internet.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Digital advertising in the U.S.
Digital advertising in the U.S.

All Information
in one Presentation

Digital advertising in the U.S.

Everything On "Digital advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Digital advertising in the U.S."
  • Global overview
  • U.S. overview
The most important statistics
  • Ad selling & sellers
  • Effectiveness
  • Customer perceptions
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.