Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022
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Statistics on Marketing in the United States
Overview
5
- Premium Statistic Marketing services spending in the U.S. 2017-2021, by category
- Premium Statistic Expected change in marketing spending according to CMOs in the U.S. 2012-2024
- Premium Statistic Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2023
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2022
Employment
5
- Basic Statistic Employment change for advertising, promotions, and marketing managers U.S. 2021-2031
- Basic Statistic Median wages of advertising, promotions, and marketing managers U.S. 2021
- Basic Statistic CMO tenure in the U.S. 2004-2021
- Basic Statistic Share of women among CMOs in the U.S. 2019-2021
- Basic Statistic Share of ethnically and racially diverse employees among CMOs in the U.S. 2019-2021
Doing business
7
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2022
- Premium Statistic Difficulty in obtaining new business for agencies in the U.S. 2020-2022
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
Digital
6
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Challenges of digital advertising in the U.S. 2021
- Premium Statistic Investments made to improve digital marketing performance in the U.S. 2022
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2023
- Premium Statistic U.S. businesses mobile marketing budget share 2022, by sector
- Premium Statistic Importance of voice assistants as marketing channels in North America 2021
Social
5
- Premium Statistic U.S. businesses social media marketing budget share 2015-2023
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Social media platforms consumers want brands to use in the U.S. 2021
Content
6
- Premium Statistic Content types valuable for social media marketing in the U.S. 2021
- Premium Statistic Measuring ROI of content among U.S. organizations 2021
- Premium Statistic Content marketing types used in B2C communications North America 2022
- Premium Statistic B2C content marketing use North America 2022
- Premium Statistic Goals of content marketing worldwide 2022
- Premium Statistic Effectiveness of content marketing in the U.S. 2020, by metric
Further related statistics
13
- Expected change in marketing spending according to CMOs in the U.S. 2012-2023
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Annual paid search marketing budget in the UK in 2013
- Planned changes to marketing budgets in the U.S. in 2017, by channel
- Event marketing revenues in Sweden 2015-2017
- Expected change in marketing spend worldwide 2017, by channel
- U.S. businesses - revenue share invested in marketing 2011-2022
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
- Investments in martech categories in the U.S. 2021
- Marketing channels with increased spending in Canada 2013-2014
- Allocation of marketing technology budget 2016, by target
Further Content: You might find this interesting as well
Statistics
- Expected change in marketing spending according to CMOs in the U.S. 2012-2023
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Annual paid search marketing budget in the UK in 2013
- Planned changes to marketing budgets in the U.S. in 2017, by channel
- Event marketing revenues in Sweden 2015-2017
- Expected change in marketing spend worldwide 2017, by channel
- U.S. businesses - revenue share invested in marketing 2011-2022
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
- Investments in martech categories in the U.S. 2021
- Marketing channels with increased spending in Canada 2013-2014
- Allocation of marketing technology budget 2016, by target
CMO Survey. (September 13, 2022). Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022 [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
CMO Survey. "Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022." Chart. September 13, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
CMO Survey. (2022). Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
CMO Survey. "Change in Digital Marketing Spending and Traditional Advertising According to Cmos in The United States from 2012 to 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
CMO Survey, Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022 Statista, https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/ (last visited March 31, 2023)
Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022 [Graph], CMO Survey, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/