Try our business solution for free!

Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2022

Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2022

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2022

Region

United States

Survey time period

2012 to 2022

Number of respondents

273*

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

*Sample from the 2022 survey.
Traditional advertising refers to media advertising not using the internet.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing in the United States "

Statistics on Marketing in the United States

Overview

5

Employment

5

Doing business

7

Digital

6

Social

5

Content

6

Further related statistics

13
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.