• Digital vs. traditional marketing budget changes according to U.S. CMOs 2017 | Statistic

Media & Advertising ›
Advertising & Marketing ›
Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2017

Premium

Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2017

Loading statistic...

© Statista 2017

Show further information

Complete Source Details

About This Statistic

The timeline shows the expected change in digital marketing spending as opposed to traditional advertising spending according to CMOs in the United States form 2012 to 2017. In February 2017, responding marketers stated that their digital marketing budgets would grow by 14.6 percent in the following 12 months, while offline advertising expenses would increase by 0.6 percent in the same time period.

Special Functions

Download as ...

Options

Distribution of marketing budget in the UK in 2013, by channel

Distribution of marketing budget in the UK in 2013, by channel

Planned marketing budget increase in UK enterprises 2013-2016

Planned marketing budget increase in UK enterprises 2013-2016

SMBs in the U.S. - marketing budget distribution by media type 2014

SMBs in the U.S. - marketing budget distribution by media type 2014

Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type

Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type

Marketing budget allocation to email marketing by companies in Belgium 2015

Marketing budget allocation to email marketing by companies in Belgium 2015

Marketing budget change in Belgium 2015, by marketing tactic

Marketing budget change in Belgium 2015, by marketing tactic

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Twitter marketing"

Overview

The most important statistics

Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
How will your use of the following social media marketing channels change in the near future?Future use of social media among marketers worldwide by platform 2017
Market capitalization of the largest U.S. internet companies as of December 2016 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2016
Annual revenue of Twitter from 2010 to 2016, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2016, by segment

Audience

The most important statistics

Leading social networks worldwide as of April 2017, ranked by number of active users (in millions)Global social networks ranked by number of users 2017
Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
Distribution of Twitter users in the United States as of December 2016, by age groupTwitter: distribution of U.S. users 2016, by age

Use & successful application

The most important statistics

Average number of weekly posts per brand on selected social networks in the United States as of 1st quarter 2015Average number of weekly brand posts on social media in the U.S. 2015
Most common reasons for Millennials in the United States to use Facebook and Twitter as of February 2015U.S. Millennials: Facebook and Twitter usage reasons 2015
Frequency with which Twitter users notice ads on Twitter in the United States as of June 2015Twitter ad visibility according to U.S. Twitter users 2015
Perceived relevance of Twitter ads according to Twitter users in the United States as of June 2015Twitter ad relevance according to U.S. users 2015
Leading brands on Twitter as of January 2017, by followers (in millions)Most-followed brands on Twitter 2017
Leading retail and consumer merchandise brands on Twitter as of January 2017, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2017
Leading beauty and cosmetics brands on Twitter as of January 2017, by followers (in 1,000s)Most-followed beauty brands on Twitter 2017
Leading fashion brands on Twitter as of January 2017, by followers (in millions)Most-followed apparel brands on Twitter 2017

Effectiveness

The most important statistics

Leading ways of discovering businesses on Twitter according to Twitter SMB followers worldwide in 2016Business discovery methods on Twitter worldwide 2016
Actions taken after discovering businesses on Twitter according to Twitter SMBs followers worldwide in 2016Actions taken after discovering businesses on Twitter worldwide 2016
Leading digital publishers in the United States as of May 2017, based on audience size (in millions)Top digital publishers in the U.S. 2017, by audience
Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
User interactions with brands' social media posts as percentage of brands' fans or followers in the United States as of 1st quarter 2015User interaction with brand posts on social media in the U.S. 2015
How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers

Advertising

The most important statistics

Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)Twitter's advertising revenue worldwide 2014-2018
Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
Twitter's desktop advertising revenue in the United States from 2012 to 2015 (in million U.S. dollars)Twitter: U.S. desktop advertising revenue 2012-2015
Quarterly change in ad engagement on Twitter as of 3rd quarter 2015Quarterly Twitter ad engagement change 2015
Leading Twitter ad formats in the United States in 2013 and 2014Leading Twitter ad formats in the U.S. 2013-2014

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).