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Italy: car market share 2020, by segment

Over the course of 2020, small cars (or the B-segment) made up 37.5 percent of the total car market in Italy. B-segment is a car classification defined by the European Commission as larger than cars in the A-segment and smaller than those in the C-segment. They are nippy enough for city driving and have high MPG ratings while having more space for luggage and passengers. Luxury cars (F-segment, or full-size luxury/high-end luxury), on the other hand, only held 0.3 percent of the car market in Italy.

Car ownership

Italians seem to love cars and according to the data, 66 percent of respondents reported owning one car . 14 percent stated they have more than one car. On the other hand, 20 percent of the interviewees declared not having a car at all.  

Fuel type

Quite interesting is the fuel type selected by Italian car drivers. If we look at the number of passenger cars sold, diesel hybrids had the strongest year-on-year growth in 2020. Other hybrids also had strong growth including plug-on and non-plug-in segments. Despite falling new vehicle sales in Italy during 2020, demand for all electric segments increased including battery electric models which doubled in volume.

Car market share in Italy in 2020, by segment

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Release date

January 2020



Survey time period


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Statistics on "Car market in Italy "

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