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Leading car brand sales in Italy 2018-2020

Which brand sold the most cars in Italy in 2020? Perhaps unsurprisingly, Fiat topped the country’s sales ranking with sales of over 211,000 cars that year. The Italian car brand was followed by Volkswagen (roughly 128,000 passenger cars sold) and Ford (approximately 89,500 units).

 Small cars drive passenger car sales in Italy ...

Overall car sales in Italy showed a positive trend in recent years until 2018, when a decrease of about three percent on the previous year was observed. Figures from 2019 indicate a marginal improvement regarding national passenger car sales. Segment B cars, or small cars, led sales with over 522,000 units sold in 2020, followed by segment C (medium-sized) cars and segment A (mini cars).

... whereas online sales stay behind

Prior to the Covid-19 pandemic, car buyers in Italy had multiple reasons why they did not want to buy a vehicle online. For instance, a total of 52 percent of the respondents wanted to see a vehicle before purchasing it. On the other hand, 51 percent of respondents reported that online stores offered good prices and promotions. With the coronavirus outbreak in early 2020, car manufacturers are exploring ways to boost their online sales to offset financial losses incurred by the closure of their showrooms amid lockdowns and other restrictions.

Number of passenger cars sold in Italy by leading car brands from 2018 to 2020

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Release date

January 2021



Survey time period

2018 to 2020

Supplementary notes

2018 figures were taken from previous publications by the same source.

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Statistics on "Automotive retail industry in Italy"

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