Leading car brand sales in Italy 2017-2019

Which brand sold the most cars in Italy in 2019? Perhaps unsurprisingly, Fiat topped the country’s sales ranking with sales of nearly 286 thousand cars that year. The Italian car brand was followed by Volkswagen (roughly 177 thousand passenger cars sold) and Ford (approximately 123 thousand units).

 Small cars drive passenger car sales in Italy...

Overall car sales in Italy showed a positive trend in recent years until 2018, when a decrease of about three percent on the previous year was observed. Segment B cars, or small cars, led sales with about 673 thousand units sold in 2019, followed by segment C (medium-sized) cars and segment A (mini cars).

...whereas online sales stay behind.

  Car buyers in Italy had multiple reasons why they did not want to buy a vehicle online. 52 percent of the respondents wanted to see a vehicle before purchasing it. On the other hand, 51 percent of respondents reported that online stores offered good prices and promotions.

Number of passenger cars sold in Italy by leading car brands from 2017 to 2019

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Release date

January 2020



Survey time period

2017 to 2019

Supplementary notes

2017 figures were taken from previous publications by the same source.

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Statistics on "Automotive retail industry in Italy"

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