Leading car brand sales in Italy 2015-2017

Number of passenger cars sold in Italy by leading car brands from 2015 to 2017

by Statista Research Department, last edited Aug 9, 2019
Leading car brand sales in Italy 2015-2017 Which brand sold the most cars in Italy in 2017? Perhaps unsurprisingly, Fiat topped the country’s sales ranking with sales of over 400,000 cars that year. The Italian car brand was followed by Volkswagen (roughly 145,000 passenger cars sold) and Ford (approximately 134,000 cars). The source does not specify which car models were behind these sales numbers. It is unlikely, however, that electric cars added much to the total sales number. In 2017, the Nissan Leaf was the most-sold electric car model in Italy (ID 26992) with 462 units. The sales of Tesla Model S and Renault Zoe added up to 217 units and 210 units, respectively.
 Small cars drive passenger car sales in Italy...

Overall car sales in Italy showed a positive trend in recent years. Segment B cars, or small cars, led sales with 728,263 unit sold, followed by segment C (medium-sized) cars and segment A (mini cars).

... whereas online sales stay behind.

  Car buyers in Italy had multiple reasons why they did not want to buy a vehicle online. 52 percent of the respondents wanted to see a vehicle before purchasing it. On the other hand, 51 percent of the respondents reported that online is a good channel for prices and promotions.
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Number of passenger cars sold in Italy by leading car brands from 2015 to 2017

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