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Ranking of hair care brands in Germany 2014-2018

Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2014 to 2018

by Evgeniya Koptyug, last edited Apr 18, 2019
Ranking of hair care brands in Germany 2014-2018 This statistic shows the results of a survey concerning the most popular shampoo brands in Germany from 2014 to 2018. During the 2018 survey period it was found that roughly 15.7 percent of the German-speaking population aged 14 years and older stated that they purchased Schauma products in the last three months, making it the most popular brand among consumers. Schauma was followed by Nivea and Schwarzkopf in second and third place respectively. Hair care products made up one of the largest shares of the German personal care product market, with a sales value of almost 1.5 billion euros as of 2014/2015. In terms of the distribution of personal care product market share in Germany by category, based on figures from the same year, hair care products had a market share of 11.5 percent.
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Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2014 to 2018

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