Ranking of hair care brands in Germany 2015-2019

This statistic shows the results of a survey concerning the most popular shampoo brands in Germany from 2015 to 2019. During the 2019 survey period it was found that roughly 16 percent of the German-speaking population aged 14 years and older stated that they purchased Schauma products in the last three months, making it the most popular brand among consumers. Schauma was followed by Nivea and Pantene Pro-V in second and third place respectively.
Hair care products made up one of the largest shares of the German personal care product market, with a sales value of almost 1.5 billion euros as of 2014/2015. In terms of the distribution of personal care product market share in Germany by category, based on figures from the same year, hair care products had a market share of 11.5 percent.

Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2015 to 2019

20152016201720182019
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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2014: 23,093 respondents, projected base of 70.52 million people.
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018: 2018: VuMA 219

You can find more information on the methodology in the studyhere.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100%
This question was asked in the survey in the following wording:. "Which of the following brands for hair shampoo, hair conditioners and hair treatments have you used personally within the last three months? "

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