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Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2013 to 2017

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Ranking of the most popular facial cosmetics in Germany 2013-2017 This statistic shows the results of a survey concerning the most popular facial cosmetics in Germany from 2013 to 2017. During the 2014 survey period it was found that roughly 28.3 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea products in the last three months. By 2017 this figure had decreased to 26.7 percent.
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Description

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This statistic shows the results of a survey concerning the most popular facial cosmetics in Germany from 2013 to 2017. During the 2014 survey period it was found that roughly 28.3 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea products in the last three months. By 2017 this figure had decreased to 26.7 percent.
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Release date
November 2017
Region
Germany
Survey time period
2013 to 2017
Age group
14 years and older
Special properties
German-speaking population; women
Method of interview
Face-to-face interview
Supplementary notes
* Question not asked as of 2016
** Question not asked as of 2015
*** First asked in 2015
**** First asked in 2016
***** First asked in 2017

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2013: 23,083 respondents, projected base of 70.33 million people.
2014: 23,093 respondents, projected base of 70.52 million people.
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23.106 respondents, projected base of 70.09 million people.

The figures refer to the following studies:
2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

You can find more information on the methodology in the study here.

This question was asked in the survey in the following wording:. "Which of the following brands of facial cosmetics have you used used within the last three months? "
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