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Ranking of the most popular facial cosmetics in Germany 2014-2018
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Ranking of the most popular facial cosmetics in Germany 2014-2018
Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2014 to 2018
by Evgeniya Koptyug,
last edited
Aug 19, 2019
Nivea was the most popular facial care brand in Germany. The German company is an institution boasting a long history and a wide range of products with international reach. Other leading face care was produced by Balea, which belongs to the drugstore chain dm, and Proctor and Gamble’s line Oil of Olay.
Not just a pretty face
More than a quarter of the German population aged 14 years and older had purchased Nivea products that they used in the last three months, as of 2018. Skin and facial care are some of the most lucrative parts of the beauty and personal care industry, with annual revenues amounting to over three billion euros in Germany alone. Advertising spending on facial care has certainly gotten a lift in recent years, with as much as 341 million euros pumped out in 2017. Across the EU, generally a high share of women tend to use facial care products, with Germany in third place after Poland and France.
Face value
Germany leads the facial care sector in Europe, with sales reaching 3.3 billion U.S. dollars in 2017. In comparison, in France sales totaled 2.7 billion U.S. dollars the same year. Globally, China and South Korea are the leading skin care markets in terms of growth, with the United States and Germany bringing up the top four.
Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2014 to 2018
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by Evgeniya Koptyug,
last edited
Aug 19, 2019
Nivea was the most popular facial care brand in Germany. The German company is an institution boasting a long history and a wide range of products with international reach. Other leading face care was produced by Balea, which belongs to the drugstore chain dm, and Proctor and Gamble’s line Oil of Olay.
Not just a pretty face
More than a quarter of the German population aged 14 years and older had purchased Nivea products that they used in the last three months, as of 2018. Skin and facial care are some of the most lucrative parts of the beauty and personal care industry, with annual revenues amounting to over three billion euros in Germany alone. Advertising spending on facial care has certainly gotten a lift in recent years, with as much as 341 million euros pumped out in 2017. Across the EU, generally a high share of women tend to use facial care products, with Germany in third place after Poland and France.
Face value
Germany leads the facial care sector in Europe, with sales reaching 3.3 billion U.S. dollars in 2017. In comparison, in France sales totaled 2.7 billion U.S. dollars the same year. Globally, China and South Korea are the leading skin care markets in terms of growth, with the United States and Germany bringing up the top four.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population; women
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Question not asked as of 2015
** First asked in 2015
*** Question not asked as of 2016
**** First asked in 2016
***** First asked in 2017
****** Question not asked as of 2017
******* Question not asked as of 2018
********First asked in 2018
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total sample:
2014: 23,093 respondents, projected base of 70.52 million people.
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23.106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology in the study here.
This question was asked in the survey in the following wording:. "Which of the following brands of facial cosmetics have you used used within the last three months? "
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Germany
- Survey time period
- 2014 to 2018
- Age group
- 14 years and older
- Special properties
- German-speaking population; women
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* Question not asked as of 2015
** First asked in 2015
*** Question not asked as of 2016
**** First asked in 2016
***** First asked in 2017
****** Question not asked as of 2017
******* Question not asked as of 2018
********First asked in 2018
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total sample:
2014: 23,093 respondents, projected base of 70.52 million people.
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23.106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology in the study here.
This question was asked in the survey in the following wording:. "Which of the following brands of facial cosmetics have you used used within the last three months? "
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Statistics on "Cosmetics market in Europe"
- European market overview
The most important statistics
- Consumption value of cosmetics and personal care in Europe from 2012 to 2018* (in billion euros)Cosmetics consumption value in Europe 2012-2018
- Market value of beauty and personal care in Western Europe from 2015 to 2020 (in million euros)Beauty and personal care market value in Western Europe 2015-2020
- Consumption value of cosmetics and personal care in Europe in 2018, by country* (in million euros)Cosmetics consumption value in Europe 2018, by country
- Market value of the cosmetics industry in the Europe in 2018, by branch (in billion euros)Market value of cosmetics industry in the Europe 2018, by branch
- Ranking of leading cosmetic brands in Europe in 2016, by brand value (in million U.S. dollars)Brand value of leading European cosmetic brands 2016
- Share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, by product typeImportance of personal care and cosmetics in daily life in Europe 2017, by product
- EU production
The most important statistics
- Annual turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) from 2009 to 2016 (in million euros)Turnover of perfume and toiletry manufacturing industry in the EU-28 2009-2016
- Turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) in 2016, by country (in million euros)EU-28: Turnover of perfume and toiletry manufacturing industry 2016, by country
- Production value of perfumes and toilet preparations manufacturing in the European Union (EU-28) from 2008 to 2016 (in million euros)EU-28: production value of perfume and toiletry manufacturing industry 2008-2016
- Value of cosmetic exports from Europe in 2017, by export country (in billion euros)Cosmetic and personal care exports from Europe 2017, by country
- French market
The most important statistics
- Ranking of a selection of perfume-beauty-care brands in France in 2017, by number of outletsRanking of beauty and care brands according to the number of shops in France 2017
- Revenue distribution of the cosmetics sector in France in 2017, by product segmentCosmetics sector distribution in France 2017, by product
- The most valuable French brands in the cosmetics sector in 2016 (in million U.S. dollars)The top French brands in the global cosmetics sector 2016
- Value of exports and imports of chemicals, perfumes and cosmetics in France from 2015 to 2016 (in billions of euros)French exports and imports of beauty and chemical products 2015-2016
- Most important product claims on beauty and personal care products in France in 2016Most important product claims on beauty products in France 2016
- Share of online beauty shoppers buying organic products in France 2016Online organic beauty shopping behavior in France 2016
- German market
The most important statistics
- Revenue of the industry for the production of body care products and fragrances in Germany from 2008 to 2017 (in million euros)Revenue of the cosmetics and body care industry in Germany 2008-2017
- Revenue from skin and facial care products in Germany from 2007 to 2018 (in million euros)Revenue from skin and facial care products in Germany 2007-2018
- Revenues from body care products in Germany from 2010 to 2018, by product group* (in million euros)Revenues from body care products in Germany 2010-2018, by product group
- Revenues from body care products in Germany from 2004 to 2018* (in billion euros)Revenues from body care products in Germany 2004-2018
- Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2014 to 2018Ranking of hair care brands in Germany 2014-2018
- Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2015 to 2018Ranking of the most popular skin cream brands in Germany 2015-2018
- Ranking of the most popular cosmetics for men (used in the last three months) in Germany from 2014 to 2018Ranking of the most popular cosmetics for men in Germany 2014-2018
- Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2014 to 2018Ranking of the most popular facial cosmetics in Germany 2014-2018
- Italian market
The most important statistics
- Annual turnover of the cosmetics and perfumes industry in Italy from 2013 to 2018 (in million euros)Italy: cosmetics and perfumes industry turnover 2013-2018
- Consumption of cosmetic products in Italy from 2010 to 2018 (in million euros)Cosmetic product consumption in Italy 2010-2018
- Cosmetic products market value in Italy in 2018, by sales channel (in million euros)Cosmetic products market value in Italy 2018, by channel
- Distribution of cosmetics consumption value in Italy in 2018, by product category*Cosmetics market share in Italy 2018, by product category
- Consumption of men's care products in Italy in 2018, by product category (in million euros)Men's cosmetics consumption in Italy 2018, by product category
- Leading ten countries for Italian cosmetic industry exports from 2014 to 2018 (in million euros)Italian cosmetic industry exports 2014-2018
- Distribution of the online purchasers of cosmetics and personal care related products in Italy in 2017, by age Italy: online purchasers of cosmetics in 2017, by age
- Netherlands Market
The most important statistics
- Domestic sales value of cosmetic products in the Netherlands from 2008 to 2018 (in million euros)Cosmetic sales value in the Netherlands 2008-2018
- Market share of cosmetics in the Netherlands from 2011 to 2018, by segmentCosmetic market share in the Netherlands 2011-2018, by segment
- Forecast of the percentage change on previous year of the cosmetics industry turnover in the Netherlands from 2015 to 2017*Cosmetics industry turnover forecast change in the Netherlands 2015-2017
- Annual revenue of men's cosmetics in the Netherlands from 2007 to 2018* (in million euros)Men's cosmetics market revenue in the Netherlands 2007-2018
- Total turnover of skin care products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of skin care products sales in the Netherlands 2012-2018
- Total turnover of oral care products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of oral care products sales in the Netherlands 2012-2018
- Total turnover of shaving products sales in the Netherlands from 2012 to 2018 (in million euros)Turnover of shaving products sales in the Netherlands 2012-2018
- Total turnover of soap products sales in the Netherlands from 2012 to 2018 (in million euros)*Turnover soap sales in the Netherlands 2012-2018
- Spanish market
The most important statistics
- Annual consumption value of perfumes and cosmetic products in Spain from 2005 to 2016 (in million euros)Perfume and cosmetic market: annual consumption value in Spain 2005-2016
- Consumption value of perfumes and cosmetic products in Spain in 2016, by segment (in million euros)Perfumes and cosmetics market: consumption value in Spain 2016, by segment
- Sales distribution share of cosmetic and perfumery products in Spain in 2016, per channelMarket share of cosmetic and perfumery products in Spain 2016, by channel
- Number of buyers of hygiene and beauty products in Spain in 2016, by category (in millions)Buyers of hygiene and beauty products in Spain 2016
- Leading companies in the manufacture of perfumes and toilet preparations sector in Spain in 2016, based on sales value (in million euros)Leading Spanish perfume and toilet preparations manufacturers 2016
- Ranking of the top 10 retail companies in the personal care industry in Spain in 2017 based on sales value (in million euros)Leading retail companies in the personal care industry based on sales Spain 2017
- Value of perfumery and cosmetic industry exports in Spain from 2010 to 2016 (in million euros)Perfumery and cosmetic industry export value Spain 2010-2016
- Russian Market
The most important statistics
- Value of the cosmetics retail market in Russia from 2013 to 2018* (in billion Russian rubles)Market value of cosmetics retail in Russia 2013-2018
- Retail turnover volume of perfumery and toilet and laundry soap products in Russia from 2000 to 2018 (as index*)Perfumes & soaps: retail sales volume index in Russia 2000-2018
- Leading cosmetics chains in Russia in 2018, by turnover* (in billion Russian rubles)Leading cosmetics chains in Russia in 2018, by turnover
- Percentage change in the value of the cosmetics market in Russia from 2013 to 2018*Year-on-year growth in the cosmetics market in Russia 2013-2018
- Value of the beauty and personal care market in Russia from 2015 to 2016, by segment* (in billion U.S. dollars)Beauty & personal care market value in Russia 2015-2016, by segment
- Market value of men's care products in Russia from 2014 to 2016* (in billion Russian rubles)Men's care: market value of products Russia 2014-2016*
- Share of the population using facial care products in Russia in 2017, by categoryFacial care products usage in Russia 2017, by category
- UK market
The most important statistics
- Market value of cosmetics in Great Britain from 2009 to 2018 (in 1,000 GBP)Cosmetics: Market value in Great Britain 2009-2018
- Market value of beauty and personal care in the United Kingdom (UK) from 2015 to 2020 (in million euros)Beauty and personal care market value in the United Kingdom 2015-2020
- Value market share of cosmetics in Great Britain in December 2018, by categoryCosmetics market share in Great Britain 2018, by product category
- Sales volume of cosmetic and toilet articles in Great Britain from 2008 to 2018, as index number of sales per week*Cosmetics and toiletries retail sales volume annual index in Great Britain 2008-2018
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) from 2008 to 2018, by EU and non-EU trade (in million GBP)Cosmetics and toiletries: UK export value 2008-2018
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) in 2018, by category (in million GBP)Export value of cosmetic and toiletry categories from the United Kingdom (UK) 2018
- Leading countries for cosmetic exports from the United Kingdom (UK) in 2018, ranked by value (in million GBP)United Kingdom (UK): leading cosmetic export markets ranked by value 2018
- Distribution of cosmetic exports from the United Kingdom (UK) in 2018, by continent destinationUnited Kingdom (UK): cosmetics export market share 2018, by region
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Statistics on "Cosmetics market in Europe"
- Consumption value of cosmetics and personal care in Europe from 2012 to 2018* (in billion euros)
- Market value of beauty and personal care in Western Europe from 2015 to 2020 (in million euros)
- Consumption value of cosmetics and personal care in Europe in 2018, by country* (in million euros)
- Market value of the cosmetics industry in the Europe in 2018, by branch (in billion euros)
- Ranking of leading cosmetic brands in Europe in 2016, by brand value (in million U.S. dollars)
- Share of consumers who consider personal care and cosmetics products important or very important in their daily lives in Europe in 2017, by product type
- Annual turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) from 2009 to 2016 (in million euros)
- Turnover of enterprises manufacturing perfumes and toilet preparations in the European Union (EU-28) in 2016, by country (in million euros)
- Production value of perfumes and toilet preparations manufacturing in the European Union (EU-28) from 2008 to 2016 (in million euros)
- Value of cosmetic exports from Europe in 2017, by export country (in billion euros)
- Ranking of a selection of perfume-beauty-care brands in France in 2017, by number of outlets
- Revenue distribution of the cosmetics sector in France in 2017, by product segment
- The most valuable French brands in the cosmetics sector in 2016 (in million U.S. dollars)
- Value of exports and imports of chemicals, perfumes and cosmetics in France from 2015 to 2016 (in billions of euros)
- Most important product claims on beauty and personal care products in France in 2016
- Share of online beauty shoppers buying organic products in France 2016
- Revenue of the industry for the production of body care products and fragrances in Germany from 2008 to 2017 (in million euros)
- Revenue from skin and facial care products in Germany from 2007 to 2018 (in million euros)
- Revenues from body care products in Germany from 2010 to 2018, by product group* (in million euros)
- Revenues from body care products in Germany from 2004 to 2018* (in billion euros)
- Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2014 to 2018
- Ranking of the most popular skin cream brands (used in the last three months) in Germany from 2015 to 2018
- Ranking of the most popular cosmetics for men (used in the last three months) in Germany from 2014 to 2018
- Ranking of the most popular facial cosmetics (used in the last three months) in Germany from 2014 to 2018
- Annual turnover of the cosmetics and perfumes industry in Italy from 2013 to 2018 (in million euros)
- Consumption of cosmetic products in Italy from 2010 to 2018 (in million euros)
- Cosmetic products market value in Italy in 2018, by sales channel (in million euros)
- Distribution of cosmetics consumption value in Italy in 2018, by product category*
- Consumption of men's care products in Italy in 2018, by product category (in million euros)
- Leading ten countries for Italian cosmetic industry exports from 2014 to 2018 (in million euros)
- Distribution of the online purchasers of cosmetics and personal care related products in Italy in 2017, by age
- Domestic sales value of cosmetic products in the Netherlands from 2008 to 2018 (in million euros)
- Market share of cosmetics in the Netherlands from 2011 to 2018, by segment
- Forecast of the percentage change on previous year of the cosmetics industry turnover in the Netherlands from 2015 to 2017*
- Annual revenue of men's cosmetics in the Netherlands from 2007 to 2018* (in million euros)
- Total turnover of skin care products sales in the Netherlands from 2012 to 2018 (in million euros)
- Total turnover of oral care products sales in the Netherlands from 2012 to 2018 (in million euros)
- Total turnover of shaving products sales in the Netherlands from 2012 to 2018 (in million euros)
- Total turnover of soap products sales in the Netherlands from 2012 to 2018 (in million euros)*
- Turnover of bath and shower products sales in the Netherlands from 2012 to 2018 (in million euros)
- Turnover of deodorant sales in the Netherlands from 2012 to 2018 (in million euros)
- Turnover of fragrance sales in the Netherlands from 2012 to 2018 (in million euros)
- Turnover of hair care products sales in the Netherlands from 2012 to 2018 (in million euros)
- Annual consumption value of perfumes and cosmetic products in Spain from 2005 to 2016 (in million euros)
- Consumption value of perfumes and cosmetic products in Spain in 2016, by segment (in million euros)
- Sales distribution share of cosmetic and perfumery products in Spain in 2016, per channel
- Number of buyers of hygiene and beauty products in Spain in 2016, by category (in millions)
- Leading companies in the manufacture of perfumes and toilet preparations sector in Spain in 2016, based on sales value (in million euros)
- Ranking of the top 10 retail companies in the personal care industry in Spain in 2017 based on sales value (in million euros)
- Value of perfumery and cosmetic industry exports in Spain from 2010 to 2016 (in million euros)
- Value of the cosmetics retail market in Russia from 2013 to 2018* (in billion Russian rubles)
- Retail turnover volume of perfumery and toilet and laundry soap products in Russia from 2000 to 2018 (as index*)
- Leading cosmetics chains in Russia in 2018, by turnover* (in billion Russian rubles)
- Percentage change in the value of the cosmetics market in Russia from 2013 to 2018*
- Value of the beauty and personal care market in Russia from 2015 to 2016, by segment* (in billion U.S. dollars)
- Market value of men's care products in Russia from 2014 to 2016* (in billion Russian rubles)
- Share of the population using facial care products in Russia in 2017, by category
- Market value of cosmetics in Great Britain from 2009 to 2018 (in 1,000 GBP)
- Market value of beauty and personal care in the United Kingdom (UK) from 2015 to 2020 (in million euros)
- Value market share of cosmetics in Great Britain in December 2018, by category
- Sales volume of cosmetic and toilet articles in Great Britain from 2008 to 2018, as index number of sales per week*
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) from 2008 to 2018, by EU and non-EU trade (in million GBP)
- Value of cosmetics, toiletry and soap exports from the United Kingdom (UK) in 2018, by category (in million GBP)
- Leading countries for cosmetic exports from the United Kingdom (UK) in 2018, ranked by value (in million GBP)
- Distribution of cosmetic exports from the United Kingdom (UK) in 2018, by continent destination
- Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you usually use personally?
- Female consumers' opinions on skin care (day time skin care, eye care etc.) brand importance in the United Kingdom (UK) in 2017*
- Female consumers' opinions on trying out new facial cleanser (makeup remover etc.) trends in the United Kingdom (UK) in 2017*
- Do you buy the following for yourself or your household?
- Why do you usually use face makeup (foundation, concealer, powder, blush etc.)?
- Female consumers' opinions on trying out new skin care (day time skin care, eye care etc.) trends in the United Kingdom (UK) in 2017*
- What would make you switch your usual face care brand?
- How much do you spend on face makeup (foundation, concealer, powder, blush etc.) for yourself in a year?*
- How much do you spend on face makeup (foundation, concealer, powder, blush etc.) for yourself in a year?*
- Female consumers' opinions on how much to spend on masks, peeling, serum and treatments in the United Kingdom (UK) in 2017*
- Annual expenditure on women's facial masks, peeling, serum and treatment products in the United Kingdom (UK) as of May 2017
- What do you do in case your usual face care product is unavailable?*
- Female customers' opinions on facial masks, peeling, serum and treatments product loyalty in the United Kingdom (UK) in 2017*
- Do you normally buy the same face care products?
- Women's reasons for using facial masks, peeling, serum and treatment products in the United Kingdom (UK) as of May 2017
- Women's opinions on facial cleanser (makeup remover etc.) brand loyalty in the United Kingdom (UK) in 2017*
- Net revenue of cosmetics studios in Germany from 2002 to 2016 (in million euros)
- Facial skin rejuvenation device market revenue worldwide from 2016 to 2026 (in billion U.S. dollars)
- Women's reasons for using facial cleanser in the United States as of May 2017, by age group
- Top skin care needs of Chinese and Japanese consumers 2013
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