Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Australian sports nutrition market size 2014, by category

In 2014, the protein powder market in Australia was valued at 389 million Australian dollars, dominating the sports nutrition industry in the country. In the same year, the combined Australian and New Zealand sports nutrition market was the world’s second largest behind the United States. Additionally, Kiwis and Aussies had the highest per capita consumption of these nutritional products. Aside from protein powders, this included: protein bars, protein drinks, and non-protein-based supplements.

What products are Australians consuming?

While pre-workout, mass-gainers, and amino acid supplements are consumed by Australians, protein-based products are the most commonly purchased nutritional product. Around two thirds of protein supplement consumers purchased it in powder form in 2019. Chocolate was the leading flavor of protein products in the country, followed by vanilla, strawberry, and banana. Brands commonly purchased by consumers included: Australian-owned Bulk Nutrients; Optimum Nutrition; Aussie Bodies and Musashi.

Fitness industry trends

Complementing the sports nutrition market, the fitness industry in the country looks set to continue growing. Health consciousness among Australians and the rise of budget 24/7 gyms seem to be a driver for this growth. Supporting this growth, the number of fitness instructors in the country has been increasing annually over the past decade.

In an increasingly digital world, fitness devices are currently one of the biggest trends in the industry globally. This is no different in Australia. The share of consumers using wearable health devices in the country has increased dramatically from 2014, reaching a penetration rate of almost 30 percent in 2018.

Sports nutrition market size in Australia in 2014, by category (in million Australian dollars)*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

October 2015

Region

Australia

Survey time period

2014

Supplementary notes

* Estimate.
On the date of publication, the exchange rate according to x-rates.com was 1.00 AUD (Australian Dollar) = 0.726 USD (United States Dollar).

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Herbal medicine and functional foods market in Australia"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.