Sports drinks - additional information
Sports drinks are formulated to help people, especially athletes, rehydrate during or after strenuous activities, such as training or sporting events. These beverages are normally loaded with electrolytes and carbohydrates, an efficient source of energy. Sports drinks are classified into isotonic, hypertonic and hypotonic types. Isotonic drinks, which contain parallel concentrations of salt and sugar as in the human body, replace fluids lost due to sweating and boost energy. Hypertonic drinks, which contain higher concentrations of salt and sugar, are usually consumed after exercise to supplement carbohydrate intake and boost muscle glycogen stores. Hypotonic drinks, which contain lower concentrations of salt and sugar, replace lost fluids. Sports drinks can improve endurance and performance by providing energy and maintaining hydration.
In 2019, U.S. retail dollar sales of sports drinks exceeded 10 billion U.S. dollars. Leading sports drink brands in the U.S. include PepsiCo-owned Gatorade, and Powerade, which is manufactured by the Coca-Cola Company. In 2020, Gatorade Perform held a 25 percent share of the U.S. non-aseptic sport drink market. Furthermore, PepsiCo accounted for roughly 29.3 percent of the sports/energy drink market worldwide.