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Consumer credibility of organic product labels in the Netherlands in 2013

How credible do you find the use of the term 'organic' on products?*

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Release date

October 2013



Survey time period

August 29, 2013 to September 10, 2013

Number of respondents

1,051 respondents

Age group

18 to 65 years

Special properties

sample is representative by gender, age, region and education

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: In welke mate bent u het eens met de volgende omschrijvingen van het woord 'natuurlijk' als dit op de verpakking van een product staat? Geloofwaardig "
Translation: To what extent do you agree with the following descriptions of the word 'organic' when this is used on a packaging of a product? Credible.

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Statistics on "Organic and sustainable food market in the Netherlands"

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