Gross Gaming Revenue (GGR) in select European countries 2019
Gross Gaming Revenues (GGR)
The GGR is a key metric used within the gambling industry to refer to the difference between the amount of money received by a given agent, and the amount of money payed out by the agent. Sales revenue can be thought of as a comparable metric from outside the gambling industry.
Current trends
In 2018 regulated operators in Italy registered a total GGR of over 18.7 billion euros, accounting for 1.06 percent the country’s GDP. Other comparably large GGRs were reported by regulated operators within the United Kingdom, German, France, and Spain. The GGR from regulated operators in Greece was 2.1 billion euros in 2018. Although not as significant when compared to the GGR of some of the larger European countries, this accounts for over 1.14 percent of the country’s GDP, the most significant share of all of the countries within this statistic. The majority of this GGR is generated online, with online GGR in Europe estimated to reach approximately 24.7 billion euros by 2020, mostly generated by sports betting, online casinos and online lottery.