The Jif brand
The Jif peanut butter brand originally started life in 1958 after Proctor and Gamble bought Big Top peanut butter from W.T. Young Foods, Inc., rebranded the spread and reformulated the recipe. In 2001, the brand was sold to The J.M Smucker Company.
Peanut butter market landscape
Sales of Jif represent nearly a third of total peanut butter sales in the United States. In 2017, the industry had sales of over 1.8 billion dollars. The J.M. Smucker Company, which owns Jif, enjoyed a 46.3 percent share of the overall peanut butter market, mostly owing to Jif, but also other peanut butter brands under their control.