Peanut butter: market share of leading brands in the U.S. 2017

Jif was the leading peanut butter brand in the United States in 2017 by a wide margin. The brand controlled over 30 percent of the market in that year, triple that of Skippy, the next largest brand. This market share translates into sales of over 587 million U.S. dollars in 2017, compared to 195 million dollars for Skippy.

The Jif brand

The Jif peanut butter brand originally started life in 1958 after Proctor and Gamble bought Big Top peanut butter from W.T. Young Foods, Inc., rebranded the spread and reformulated the recipe. In 2001, the brand was sold to The J.M Smucker Company.

Peanut butter market landscape

Sales of Jif represent nearly a third of total peanut butter sales in the United States. In 2017, the industry had sales of over 1.8 billion dollars. The J.M. Smucker Company, which owns Jif, enjoyed a 46.3 percent share of the overall peanut butter market, mostly owing to Jif, but also other peanut butter brands under their control.

Market share of the leading peanut butter brands in the United States in 2017

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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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