A recent consumer survey showed that the protein-rich food is consumed by just under 290 million Americans. The retail industry supplies creamy and crunchy varieties, but most U.S. households favor the creamy option of the all-American food. In 2017, peanut butter dollar sales in the U.S. amounted to approximately 1.85 billion U.S. dollars, with around 530 million units being sold.
The popular national brands JIF, Skippy and Peter Pan are still having a strong consumer acceptance due to a consistency in quality and taste. Besides buying peanut butter at the retail store, more and more consumers are interested in preparing their own homemade spread, so they know what’s inside their jar.