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Burger King customers' favorite beer brands in Germany in 2019

The statistic presents the results of a survey on the favorite beer brands (consumption within the previous four weeks) of Burger King customers and the total population in Germany in 2019. The difference between the groups was most sharply seen regarding the difference in the popularity of Beck's beer. 19.1 percent of Burger King customers named it as a favorite beer brand in contrast to 10.5 percent of the total population.

Favorite beer brands (consumption within the previous four weeks) of Burger King customers and the total population in Germany in 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The sample was derived from the the German-speaking population older than 14 years of age in Germany. Burger King customers were defined as persons who visit Burger King at least once a month.
Information about the total sample size:

2019: 23,120 respondents, projected to 70.60 million persons

Information about the target group "Burger King customers": Projection to 12.22million persons.
Further information abouth the method is accessible here (German).

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