Burger King customers' appreciation of good food in Germany 2021

Reported approval of the statement "I value good food and drink" among Burger King customers and the total population in Germany in 2021

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Release date

November 2021



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German-speaking population older than 14 years of age in Germany. Burger King customers were defined as persons who visit Burger King at least once per month.
Information about the total sample size:

2020: 23,138 respondents, projected to 70.63 million persons.

Information about the target group "Burger King customers": 3,893 respondents, projection to 11.69 million persons.
Further information abouth the method is accessible here (German).

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