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Women's opinion on the influence of content that is promoted or sponsored by a brand

This statistic shows the results of a 2014 Popsugar survey among American women asking them how influential content that is promoted or sponsored by a brand or product are when they look for content and information on the topics of fashion, wellness/health/fitness, food or parenting. During the survey, 15.4 percent of female respondents said they are very influential.

Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?

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Sources

Release date

January 2015

Region

United States

Survey time period

November 2014

Number of respondents

812 respondents

Age group

18-40 years

Special properties

*female respondents only

Supplementary notes

The source phrases the question as follows: "Generally, how influential do you think the following online sources are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? - Content that is promoted or sponsored by a brand or product"

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Statistics on "Wellness industry"

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