This statistic shows the results of a 2014 Popsugar survey among American women asking them how influential content that is promoted or sponsored by a brand or product are when they look for content and information on the topics of fashion, wellness/health/fitness, food or parenting. During the survey, 15.4 percent of female respondents said they are very influential.
Women's opinion on the influence of content that is promoted or sponsored by a brand
Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?
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Further related statistics
Popsugar. (January 31, 2015). Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/603579/women-s-opinion-on-the-influence-of-content-that-is-promoted-or-sponsored-by-a-brand-or-product-on-their-searching-behaviour-in-the-us/
Popsugar. "Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?." Chart. January 31, 2015. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/603579/women-s-opinion-on-the-influence-of-content-that-is-promoted-or-sponsored-by-a-brand-or-product-on-their-searching-behaviour-in-the-us/
Popsugar. (2015). Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting?. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/603579/women-s-opinion-on-the-influence-of-content-that-is-promoted-or-sponsored-by-a-brand-or-product-on-their-searching-behaviour-in-the-us/
Popsugar. "Women: How Influential Do You Think Content That Is Promoted or Sponsored by a Brand or Product Are When You Look for Content and Information on The Topics of Fashion, Wellness/Health/Fitness, Food or Parenting?." Statista, Statista Inc., 31 Jan 2015, https://www.statista.com/statistics/603579/women-s-opinion-on-the-influence-of-content-that-is-promoted-or-sponsored-by-a-brand-or-product-on-their-searching-behaviour-in-the-us/
Popsugar, Women: How influential do you think content that is promoted or sponsored by a brand or product are when you look for content and information on the topics of fashion, wellness/health/fitness, food or parenting? Statista, https://www.statista.com/statistics/603579/women-s-opinion-on-the-influence-of-content-that-is-promoted-or-sponsored-by-a-brand-or-product-on-their-searching-behaviour-in-the-us/ (last visited December 10, 2019)