Yoga participation in the U.S. 2010-2021

Yoga is increasingly popular among adults in the United States. The number of people doing yoga in the United States has experienced a steady increase since at least 2010. In that year, around 21 million U.S. Americans reported having done yoga at least once in that year. By 2021, that number had reached roughly 34.4 million, denoting a 63.8 percent increase in yoga participants in the North American country.

Practicing yoga at home

During the practice of yoga, participants use yoga mats as an aid for their exercises. In 2021, a quarter of survey participants were found to have owned a yoga mat for home fitness in the U.S., making the items more popular than weight benches, home cycling machines, and pull-up bars that year. Yoga mats were also popular home fitness products during the coronavirus (COVID-19) pandemic, with 13 percent of respondents claiming to have purchased a yoga mat during the global health crisis.

Wellness industry in the U.S.

The wellness industry refers to activities which promote a healthy lifestyle by maintaining people’s physical and mental wellbeing. Not only are yoga and pilates studios popular within the industry, they generate billions in revenue as well. In 2021, the market size of the pilates and yoga studios in the U.S. amounted to nearly 9.9 billion U.S. dollars. Overall, there were about 39 thousand yoga and pilates businesses in the U.S. in that year.