In 2023, the number of people doing yoga in the United States continued a downward trend which began in the previous year. In 2022, around 34 million U.S. Americans reported having done yoga at least once in that year. By 2023, that number had declined to roughly 33.64 million, denoting a 1.8 percent decrease in yoga participants in the North American country between 2022 and 2023.
The wellness industry refers to activities which promote a healthy lifestyle by maintaining people’s physical and mental wellbeing. Not only are yoga and pilates studios popular within the industry, they generate billions in revenue as well. In 2021, the market size of the pilates and yoga studios in the U.S. amounted to nearly 9.9 billion U.S. dollars. Overall, there were about 39 thousand yoga and pilates businesses in the U.S. in that year.
Number of yoga participants in the United States from 2010 to 2023
(in millions)
Characteristic
Number of participants in millions
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Outdoor Foundation. (February 27, 2024). Number of yoga participants in the United States from 2010 to 2023 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/
Outdoor Foundation. "Number of yoga participants in the United States from 2010 to 2023 (in millions)." Chart. February 27, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/
Outdoor Foundation. (2024). Number of yoga participants in the United States from 2010 to 2023 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/
Outdoor Foundation. "Number of Yoga Participants in The United States from 2010 to 2023 (in Millions)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/
Outdoor Foundation, Number of yoga participants in the United States from 2010 to 2023 (in millions) Statista, https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/ (last visited September 01, 2024)
Number of yoga participants in the United States from 2010 to 2023 (in millions) [Graph], Outdoor Foundation, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/191625/participants-in-yoga-in-the-us-since-2008/