Yoga in the U.S. - additional information
Yoga is increasingly popular among adults in the United States. Over 24 million people practiced yoga in 2013 and the yoga and Pilates industry was forecasted to continue to rise in popularity until at least 2017. According to IBISWorld, Pilates and yoga will generate the fifth largest revenue among the fastest-growing industries that year.
The rising popularity of yoga is mostly down to the potential health benefits. One of the most common health benefits of yoga, besides improving fitness, flexibility and reducing anxiety, is stress reduction. Studies have shown that 70 percent of adults living in the United States reported that doing yoga and meditation is a very effective method to manage stress. Due to its origin in ancient Indian medicine, yoga is seen as a form of complementary and alternative medicine.
Even during vacation, yoga is one of the most popular activities, with eight percent of U.S. travelers saying they practice yoga during their summer vacation. Additionally, more than 40 percent of travelers in North America mentioned yoga as one of the most important activities while on wellness vacation.
During the practice of yoga, participants use yoga mats as an aid for their exercises. The average price of a yoga mat was about 23 U.S. dollars in 2014. Another industry profiting from the increasing number of yoga participants is the apparel market, expenditure on yoga clothing more than doubled between 2008 and 2012.