This statistic illustrates the results of a survey on the share of smartphone users who have changed their behavior during their purchasing experience after having read the results of their mobile research in-store in Italy in July 2015, by frequency.
During the survey period, it was found that 56 percent of the respondents reported that sometimes the outcomes of their research have convinced them to purchase a product.
Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency
Characteristic
Sometimes
Often
The outcome of the research pushed me to look for further information about this product
47%
35%
The outcome of the research convinced me to do buy this product
56%
23%
The outcome of the research convinced me not to buy this product
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FIND S. r. l.. (April 12, 2016). Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/
FIND S. r. l.. "Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency." Chart. April 12, 2016. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/
FIND S. r. l.. (2016). Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/
FIND S. r. l.. "Share of Smartphone Users Changing Their Behavior after Using Their Device In-store in Italy as of July 2015, by Frequency." Statista, Statista Inc., 12 Apr 2016, https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/
FIND S. r. l., Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency Statista, https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/ (last visited September 19, 2024)
Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency [Graph], FIND S. r. l., April 12, 2016. [Online]. Available: https://www.statista.com/statistics/610020/evidence-of-using-smartphones-in-retail-shops-in-italy-by-frequency/
