Italy: smartphone usage changing consumer behavior 2015, by frequency

This statistic illustrates the results of a survey on the share of smartphone users who have changed their behavior during their purchasing experience after having read the results of their mobile research in-store in Italy in July 2015, by frequency.
During the survey period, it was found that 56 percent of the respondents reported that sometimes the outcomes of their research have convinced them to purchase a product.

Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency

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Release date

April 2016



Survey time period

July 2015

Number of respondents

580 respondents

Special properties

The survey was based on the smartphone users using their device in the shop. The report was updated on the 12th of April 2016

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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