Subscriptions to cable TV services in the U.S. by age 2023

During a survey held in January 2023, 40 percent of respondents stated that their household was currently subscribing to a cable television service, compared to 47 percent who said the same in a study conducted in January 2019. Cord-cutting is a major problem for TV providers as viewers turn to the internet to seek out and enjoy their favorite content on streaming services.

Share of adults who subscribe to a cable TV service in the United States from January 2019 to January 2023

Characteristic	I (or someone in my household) currently subscribe	I (or someone in my household) subscribed in the past, but not now	I (or someone in my household) have never subscribed
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

January 2023

More information

Region

United States

Survey time period

January 2019 to January 2023

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Do you, or anyone in your household, subscribe to the following? Cable television
Figures for January 2019 to February 2022 come from previous reports.

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