Share of adults who subscribe to a cable TV service U.S. 2019-2020

During a survey held in January 2020, 45 percent of respondents stated that their household was currently subscribed to a cable television service, compared to 47 percent who said the same in a study conducted the year before. Cord-cutting is a major problem for TV providers as viewers turn to the internet to seek out and enjoy their favorite content, but companies may take comfort in the fact that the majority of respondents from this study were still subscribed to a cable service at the time of survey.

Share of adults who subscribe to a cable TV service in the United States in 2019 and 2020

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Sources

Release date

February 2020

Region

United States

Survey time period

January 23 to 25, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Do you, or anyone in your household, subscribe to the following? Cable television
Figures for 2019 come from previous reports.

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Statistics on "Pay TV in the U.S."

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