Private label awareness of millennials on food products in the U.S. 2015

How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?

by Statista Research Department, last edited Sep 30, 2016
Private label awareness of millennials on food products in the U.S. 2015 This statistic depicts private label awareness of Millennials on food products in the United States in 2015. The survey revealed that 30.9 percent of respondents are very aware that retailers put their own store brand labels on food products.
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How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?

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Share of respondents
Very30.9%
Somewhat52.8%
Not very12.1%
I don't think about it4.2%
Share of respondents
Very30.9%
Somewhat52.8%
Not very12.1%
I don't think about it4.2%
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by Statista Research Department, last edited Sep 30, 2016
This statistic depicts private label awareness of Millennials on food products in the United States in 2015. The survey revealed that 30.9 percent of respondents are very aware that retailers put their own store brand labels on food products.
Show more
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