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Private label awareness of millennials on food products in the U.S. 2015
Private label awareness of millennials on food products in the U.S. 2015
How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?
This statistic depicts private label awareness of Millennials on food products in the United States in 2015. The survey revealed that 30.9 percent of respondents are very aware that retailers put their own store brand labels on food products.
How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?
Loading statistic...
| Share of respondents | |
|---|---|
| Very | 30.9% |
| Somewhat | 52.8% |
| Not very | 12.1% |
| I don't think about it | 4.2% |
| Share of respondents | |
|---|---|
| Very | 30.9% |
| Somewhat | 52.8% |
| Not very | 12.1% |
| I don't think about it | 4.2% |
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Description
Source
More information
This statistic depicts private label awareness of Millennials on food products in the United States in 2015. The survey revealed that 30.9 percent of respondents are very aware that retailers put their own store brand labels on food products.
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- Show publisher information
- Release date
- September 2016
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 1,833 respondents
- Age group
- 20-29 years
- Special properties
- Millennials
Source
- Show sources information
- Show publisher information
- Release date
- September 2016
More information
- Region
- United States
- Survey time period
- 2015
- Number of respondents
- 1,833 respondents
- Age group
- 20-29 years
- Special properties
- Millennials
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Private label market in the U.S.
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Statistics on "Private label market in the U.S."
- Overview
The most important statistics
- Total store brand dollar sales volume in the United States from 2013 to 2017 (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013 to 2017
- Total store brand dollar sales volume in the United States from 2013 to 2017, by channel (in billion U.S. dollars)Total store brand dollar sales in the U.S. 2013-2017, by channel
- Store brand dollar sales share in the United States in 2017, by channelStore brand dollar sales share in the U.S. 2017, by channel
- Private label product expenditure among households in the U.S. in 2016, by ethnicity (in U.S. dollars) Private label product expenditure among U.S. households 2016, by ethnicity
- Private Label Retail
The most important statistics
- Leading private label categories in supermarkets in the United States in 2017, based on sales (in billion U.S. dollars)Leading private label categories in supermarkets in the U.S. based on sales 2017
- Leading private label categories in the United States in 2017, based on sales (in billion U.S. dollars)*Leading private label categories in the U.S. 2017, based on sales
- Leading private label categories in the United States in 2017, based on unit volume (in billions)Leading private label categories in the U.S. 2017, based on unit volume
- Fastest-growing private label food categories among stores in the United States in 2017, based on dollar salesU.S. fastest-growing private label food categories based on dollar sales 2017
- Fastest-growing private label beverage categories among stores in the United States in 2018, based on dollar salesU.S. fastest-growing private label beverage categories based on dollar sales 2018
- Dollar share of private label sales in the United States in 2017, by departmentDollar share of private label sales in the U.S. 2017, by department
- Organic store brand sales in the United States in 2016, by category (in million U.S. dollars)Organic private label sales in the U.S. 2016, by category
- Fastest growing private label non-food categories among stores in the United States in 2016, based on dollar sales*Fastest growing private label categories among U.S. stores 2016, by dollar sales
- Private Label Products, by Category
The most important statistics
- Dollar sales of private label breakfast food in the United States in 2016, by category (in million U.S. dollars)U.S. private label market: breakfast food dollar sales by category 2016
- Unit sales of private label breakfast food in the United States in 2016, by category (in million units)U.S. private label market: breakfast food unit sales by category 2016
- Dollar sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million U.S. dollars)U.S. dollar sales of private label baked goods and desserts 2016, by segment
- Unit sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million units)U.S. unit sales of private label baked goods and desserts 2016, by segment
- Dollar sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*U.S. dollar sales of private label cookies & crackers 2016, by segment
- Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)*U.S. unit sales of private label cookies & crackers 2016, by segment
- Dollar sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in million U.S. dollars)U.S. dollar sales of private label syrup and honey 2018, by segment
- Unit sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in millions)U.S. unit sales of private label syrup and honey 2018, by segment
- Consumer Behavior
The most important statistics
- How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?Private label awareness of millennials on food products in the U.S. 2015
- Do you prefer national or private label/store brands when purchasing fresh meat and poultry?U.S. consumers' brand type preference of fresh meat and poultry purchases 2017
- Do you prefer national or private label/store brands when purchasing processed meat and poultry?U.S. consumers' brand type preference of processed meat and poultry purchases 2017
- U.S. population: How many packages of store brand cookies have you eaten in the last 30 days?Packages of store brand cookies eaten in the U.S. 2018
- U.S. population: How many times have you used store brand shampoo in the last 7 days?Usage frequency of store brand shampoo in the U.S. 2018
- U.S. population: How many times have you used store brand deodorant / anti-perspirant in the last 7 days?Usage frequency of store brand deodorant / anti-perspirant in the U.S. 2018
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Statistics
- Private label beverage sales change in U.S. retail stores 2018, by segment
- U.S. private label dollar sales share of CPG by department 2015
- Share of private label spending worldwide 2011, by outlet
- U.S. private label unit sales share of CPG by department 2016
- U.S. dollar sales share of private label oil and vinegar 2017, by segment
- U.S. dollar sales share of private label sweeteners by segment 2014
- U.S. private label: diaper and incontinence's dollar sales share by category 2015
- U.S. private label market: soup dollar sales share 2016, by category
- U.S. leading private label categories based on volume share 2013
- Snacking industry: private label share of dollar sales in the U.S. 2012-2013
- Private label share of the total sales volume of retail chains in Denmark 2004-2016
- U.S. private label market: first aid dollar sales share by category 2014
- U.S. diaper and incontinence's sales growth by category 2015
- Private label share of the total turnover of retail chains in Denmark 2004-2016
- U.S. private label market: breakfast food dollar sales share by category 2016
- Personal care market: private label value share in selected European countries 2013
- Italy: market volume share of private label wine 2017, by retail channel
- Most disliked aspects of the in-store checkout process in the United Kingdom 2013
- Average cost of the elements of a wedding banquet Spain 2014
- Criteria in selecting a location to purchase food products in Russia 2013
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Statistics on "Private label market in the U.S."
- Total store brand dollar sales volume in the United States from 2013 to 2017 (in billion U.S. dollars)
- Total store brand dollar sales volume in the United States from 2013 to 2017, by channel (in billion U.S. dollars)
- Store brand dollar sales share in the United States in 2017, by channel
- Private label product expenditure among households in the U.S. in 2016, by ethnicity (in U.S. dollars)
- Leading private label categories in supermarkets in the United States in 2017, based on sales (in billion U.S. dollars)
- Leading private label categories in the United States in 2017, based on sales (in billion U.S. dollars)*
- Leading private label categories in the United States in 2017, based on unit volume (in billions)
- Fastest-growing private label food categories among stores in the United States in 2017, based on dollar sales
- Fastest-growing private label beverage categories among stores in the United States in 2018, based on dollar sales
- Dollar share of private label sales in the United States in 2017, by department
- Organic store brand sales in the United States in 2016, by category (in million U.S. dollars)
- Fastest growing private label non-food categories among stores in the United States in 2016, based on dollar sales*
- Fastest growing private label non-food categories among stores in the United States in 2016, based on unit sales*
- Dollar sales of private label breakfast food in the United States in 2016, by category (in million U.S. dollars)
- Unit sales of private label breakfast food in the United States in 2016, by category (in million units)
- Dollar sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million U.S. dollars)
- Unit sales of the private label baked goods and dessert category in U.S. retail stores in 2016, by segment (in million units)
- Dollar sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*
- Unit sales of the private label cookie and cracker category in U.S. retail stores in 2016, by segment (in millions)*
- Dollar sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
- Unit sales of the private label syrup and honey category in U.S. retail stores in 2018, by segment (in millions)
- Dollar sales of private label coffee and tea products in the United States in 2017, by segment (in million U.S. dollars)
- Unit sales of private label coffee and tea products in the United States in 2018, by segment (in millions)*
- Private label and overall paper products category sales in the United States in 2017 (in million U.S. dollars)
- Private label and overall paper products category unit sales in the United States in 2017 (in millions)
- Sales of the private label pet care products category in U.S. retail stores in 2016, by segment (in million U.S. dollars)*
- Unit sales of the private label pet care products category in U.S. retail stores in 2016, by segment (in millions)*
- How aware would you say you are of store brands (products that retailers put their own names or brands on) for the foods you eat?
- Do you prefer national or private label/store brands when purchasing fresh meat and poultry?
- Do you prefer national or private label/store brands when purchasing processed meat and poultry?
- U.S. population: How many packages of store brand cookies have you eaten in the last 30 days?
- U.S. population: How many times have you used store brand shampoo in the last 7 days?
- U.S. population: How many times have you used store brand deodorant / anti-perspirant in the last 7 days?
- Private label beverage sales change in retail stores in the United States in 2018, by segment (in million U.S. dollars)*
- Private label dollar sales share of consumer packaged goods (CPG) in the United States in 2015, by department
- Share of private label spending worldwide in 2011, by outlet
- Private label unit sales share of consumer packaged goods (CPG) in the United States in 2016, by department
- Dollar sales share of the private label oil and vinegar category in U.S. retail stores in 2017, by segment
- Dollar sales share of the private label sweetener category in U.S. retail stores in 2014, by segment
- Dollar sales share of private label diaper and incontinence products in the United States in 2015, by category
- Dollar sales share of private label soup in the United States in 2016, by category
- Leading private label categories in the United States in 2013, based on volume share
- Private label share of snack dollar sales in the United States in 2012 and 2013
- Share of private labels of the total sales volume of retail chains in Denmark from 2004 to 2016
- Dollar sales share of private label first aid products in the United States in 2014, by category
- Unit sales growth of diaper and incontinence products in the United States in 2015, by category
- Share of private labels of the total turnover of retail chains in Denmark from 2004 to 2016
- Dollar sales share of private label breakfast food in the United States in 2016, by category
- Private label share of personal care sales value in Europe in 2013, by selected countries
- Market volume share of private label wine in Italy in 2017, by retail channel
- How much do you dislike each of the following aspects of the checkout process at a store?
- Average price of the different elements of a wedding banquet in Spain in 2014 (in euros)
- Important criteria in selecting a location to purchase food products in Russia in 2013
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