This statistic depicts private label awareness of Millennials on food products in the United States in 2020. The survey revealed that 72 percent of the respondents were aware of who actually makes or produces the food they eat. The awareness of brands was significantly higher, with 84 percent aware of the store brands.
How aware would you say you are of store brands and who makes/produces what you buy?
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PLMA. (April 1, 2021). How aware would you say you are of store brands and who makes/produces what you buy? [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/628276/millennials-us-food-product-store-brand-awareness/
PLMA. "How aware would you say you are of store brands and who makes/produces what you buy?." Chart. April 1, 2021. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/628276/millennials-us-food-product-store-brand-awareness/
PLMA. (2021). How aware would you say you are of store brands and who makes/produces what you buy?. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/628276/millennials-us-food-product-store-brand-awareness/
PLMA. "How Aware Would You Say You Are of Store Brands and Who Makes/Produces What You Buy?." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/628276/millennials-us-food-product-store-brand-awareness/
PLMA, How aware would you say you are of store brands and who makes/produces what you buy? Statista, https://www.statista.com/statistics/628276/millennials-us-food-product-store-brand-awareness/ (last visited August 17, 2022)
