Seafood purchase drivers in Great Britain in 2015

General purchase drivers for why a particular seafood product was chosen in Great Britain in 2015

by Statista Research Department, last edited Sep 30, 2016
Seafood purchase drivers in Great Britain in 2015 This statistic shows general purchase drivers for why a particular seafood product was chosen in Great Britain in 2016. A majority of 60 percent of respondents chose the product because it was easy to cook or prepare, followed by 46 percent who bought it since it was the best value for money.
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General purchase drivers for why a particular seafood product was chosen in Great Britain in 2015

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Share of respondents
Easy to cook or prepare60%
Best value for money46%
Was the specific fish I wanted43%
Was the right portion size41%
Stocking up on product24%
Fish looked appealing23%
Had coating / sauces liked17%
Wanted a change or try something different10%
Clear health labelling9%
Store display got attention9%
Packaging looked appealing6%
Responsibly caught or farmed6%
None of the above4%
Advert or recommendation3%
Recipe inspiration at display1%
Share of respondents
Easy to cook or prepare60%
Best value for money46%
Was the specific fish I wanted43%
Was the right portion size41%
Stocking up on product24%
Fish looked appealing23%
Had coating / sauces liked17%
Wanted a change or try something different10%
Clear health labelling9%
Store display got attention9%
Packaging looked appealing6%
Responsibly caught or farmed6%
None of the above4%
Advert or recommendation3%
Recipe inspiration at display1%
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by Statista Research Department, last edited Sep 30, 2016
This statistic shows general purchase drivers for why a particular seafood product was chosen in Great Britain in 2016. A majority of 60 percent of respondents chose the product because it was easy to cook or prepare, followed by 46 percent who bought it since it was the best value for money.
Show more
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