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Leading luxury watch and jewelry brands on Weibo in China 2022

Published by
Lai Lin Thomala,
Aug 19, 2022
Many luxury companies are making use of social media to promote their brands and products. Tiffany and Cartier were the most active and successful high-end watch and jewerly brands on China's Twitter-like platform Weibo, scoring over 93 points in a brand index as of June 2022.

Most successful luxury watch and jewelry brands on Weibo in China as of June 2022, based on brand index

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Release date

July 2022

Region

China

Survey time period

as of June 2022

Supplementary notes

The ranking is based on three main general metrics (brand reach, audience interaction, and consumer stickiness), combined with the brand's influence level on Weibo (keyword search volumes, user profile, brand target audience, the number of new fans on the official Weibo brand account, its loyal consumer figures, and its daily interaction rate).

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Luxury watch industryGlobal personal luxury goods industryLuxury goods market in ChinaHugo BossMoët Hennessy Louis Vuitton (LVMH Group)
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