Luxury watch purchasing frequency by age North America 2022

According to the results of a recent survey ran among affluent and high net worth individuals, around 42 percent of respondents aged between 18 and 39 in North America said they have made multiple purchases of luxury watches over the past year to third quarter of 2022. In contrast, only about 20 percent of those aged 40 and over made multiple luxury watch purchases in the same period.

Frequency of luxury watch purchases among affluent consumers in North America in the 3rd quarter of 2022, by age group

Age group	Multiple purchases	Single purchase	No purchases
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Release date

October 2022

More information

Region

North America

Survey time period

July to September 2022

Number of respondents

150*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
* Age split was 40/60(18-39/40+).

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