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Luxury watches purchasing frequency by age in Europe Q3 2022

Published by
Tugba Sabanoglu,
Nov 3, 2022
According to the results of a recent survey conducted among affluent and high net worth individuals, over half of respondents aged 40 and above made multiple purchases of luxury watches over the past year to the third quarter of 2022 in Europe. Around four in 10 luxury shoppers aged 18 and 39 made a single purchase of luxury watches during the same period.

Frequency of luxury watch purchases among affluent consumers in Europe in the 3rd quarter of 2022, by age group

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In cooperation with
Altiant
Release date

October 2022

Region

Europe

Survey time period

July to September 2022

Number of respondents

150*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"

* Age split was 40/60(18-39/40+).

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