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Levels of comfort with data collection by online marketplaces in the Benelux 2016

Distribution of comfort levels with data collection and use by online marketplaces in the Benelux as of April 2016*

by Statista Research Department, last edited Jun 9, 2016
Levels of comfort with data collection by online marketplaces in the Benelux 2016 This statistic displays the findings of a survey on the distribution of the levels of comfort with data collection and use by online marketplaces to provide personalized online advertisements or content in the Benelux as of April 2016. During the survey period, it was found that roughly one in every five Dutch respondents reported that they were very uncomfortable with the fact that online marketplaces collect and use their personal data in order to tailor personalized web experiences.
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Distribution of comfort levels with data collection and use by online marketplaces in the Benelux as of April 2016*

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