Leading e-mail providers in the Netherlands 2016-2018

Which e-mail provider do you use?

by Raynor de Best, last edited Apr 12, 2019
Leading e-mail providers in the Netherlands 2016-2018 Gmail and Hotmail (Outlook.com) were still the most popular e-mail providers in the Netherlands in 2018. Compared to earlier years, the use of both Google’s as well as Microsoft’s free e-mail service saw an increase in their usage among Dutch consumers, whilst e-mail services provided by domestic providers (such as KPN and Ziggo) saw much less use. Sending and receiving e-mails is a popular online communication method across all age groups in the country.
E-mail in the Netherlands is more than personal communication or business contacts

E-mail in the Netherlands is deemed to be a more diverse communication channel than social media. For example, Dutch consumers enjoy subscribing to e-mail newsletters or mailings. The main reason for this is to receive a notification of a discount or a special offer from, for example, an online store. Interest in a particular brand or organization is also an important driver behind e-mail subscriptions.

Dutch consumers more likely to click on marketing e-mails

International marketeers who approach consumers via e-mail are more likely to succeed when approaching potential Dutch customers than when approaching potential customers from other European countries. In the first quarter of 2018, marketing e-mails in the Netherlands reached the highest click-through rate of all European countries.
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Which e-mail provider do you use?

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201620172018
Gmail55%59%60%
Hotmail56%52%60%
Internet provider29%29%26%
Yahoo3%3%3%
Other11%14%9%
201620172018
Gmail55%59%60%
Hotmail56%52%60%
Internet provider29%29%26%
Yahoo3%3%3%
Other11%14%9%
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by Raynor de Best, last edited Apr 12, 2019
Gmail and Hotmail (Outlook.com) were still the most popular e-mail providers in the Netherlands in 2018. Compared to earlier years, the use of both Google’s as well as Microsoft’s free e-mail service saw an increase in their usage among Dutch consumers, whilst e-mail services provided by domestic providers (such as KPN and Ziggo) saw much less use. Sending and receiving e-mails is a popular online communication method across all age groups in the country.
E-mail in the Netherlands is more than personal communication or business contacts

E-mail in the Netherlands is deemed to be a more diverse communication channel than social media. For example, Dutch consumers enjoy subscribing to e-mail newsletters or mailings. The main reason for this is to receive a notification of a discount or a special offer from, for example, an online store. Interest in a particular brand or organization is also an important driver behind e-mail subscriptions.

Dutch consumers more likely to click on marketing e-mails

International marketeers who approach consumers via e-mail are more likely to succeed when approaching potential Dutch customers than when approaching potential customers from other European countries. In the first quarter of 2018, marketing e-mails in the Netherlands reached the highest click-through rate of all European countries.
Show more
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