Tumblr - Statistics & Facts

Tumblr - Statistics & Facts

Statistics and facts about Tumblr

Tumblr is a New York-based internet platform, part microblog, part social network, which was created by web developers David Karp and Marco Arment and launched in 2007. Due to the company’s almost immediate success and popularity, it was acquired by technology giant Yahoo! Inc. in June 2013 for the sum of 1.1 billion U.S. dollars. As of 2009, the website is also available as a smartphone application, and gained a reported 75,000 users within two weeks of its launch. As of April 2015, the platform had surpassed 227 million registered accounts, more than double the number of accounts a year prior, making Tumblr a social phenomenon around the world. Also in April 2015, the website had almost 37 million unique visitors from the United States alone and more than 106 billion user-generated posts were created, a twenty fold increase from four years prior.

Tumblr’s blog-like function allows account-holders to use the platform in order to create diaries of their daily lives, to post different types of information that inspires them, as well as to liveblog about events as they happen or about TV shows as they are aired. The platform supports seven different types of posts, such as text posts, whether plain or accompanied by images, hyperlinks or videos, but also photo posts, quote posts, link post, chat posts, audio posts and video posts, whether uploaded from a device or imported from websites such as Vimeo or YouTube. The social media function allows users to “like” and/or reblog a post. Another function permits communication between different accounts, although users can also chose to keep their content private. The website uses the followers-based system made famous by Twitter, where interested users can follow other users' blogs, whether they are friends, strangers or even celebrities. One of the most well-known Tumblr accounts is that of the White House, which shares both formal and informal posts, such as GIFs of now former President Barack Obama singing or the First Lady’s workout plan.

Due to its fast-pace communication style, multiple mediums and heavy use of sometimes specific imagery, pop-culture references and slang, Tumbler is unsurprisingly most popular among young Millennials, with 5.3 million of the total number of 19 million U.S. American users of the platform being between 25 and 34 years old and only around 1.5 million being over 55. According to a global survey, some 15 percent of active Tumblr users worldwide accessed the social network more than once per day.

Tumblr, which was named one of the most valuable startup companies based in New York, generates revenue with the aid of paid advertisements on the website. As of 2015, Tumblr creator and CEO, David Karp, who was named by MIT as one of the top 35 innovators in the world under the age of 35, has an estimated net worth exceeding 200 million U.S. dollars.

Picture: tumblr

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