In the first quarter of 2021, local video streaming services accounted for the highest share of SVoD subscriptions in Sweden, at 42 percent. This marks an increase of five percent from 2019. Meanwhile, the market share of U.S. American platform Netflix declined by 13 percent in the Scandinavian country. Additionally, the launch of Disney+ in Sweden in September 2020 had a great impact on the SVoD market as well, as its share of subscriptions amounted to 10 percent in the first quarter of 2021.
Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021
Characteristic
Netflix
Disney+
Local suppliers
Others*
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Mediavision (Sweden). (May 18, 2021). Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021 [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/
Mediavision (Sweden). "Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021." Chart. May 18, 2021. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/
Mediavision (Sweden). (2021). Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/
Mediavision (Sweden). "Market Shares of Subscription Video-on-demand Services in Sweden from 2019 to 1st Quarter 2021." Statista, Statista Inc., 18 May 2021, https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/
Mediavision (Sweden), Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021 Statista, https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/ (last visited September 10, 2024)
Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021 [Graph], Mediavision (Sweden), May 18, 2021. [Online]. Available: https://www.statista.com/statistics/616341/market-share-svod-platforms-sweden/