Distribution of SVoD platform subscriptions in Sweden 2019-2021

Published by
Julia Stoll,
Oct 10, 2022
In the first quarter of 2021, local video streaming services accounted for the highest share of SVoD subscriptions in Sweden, at 42 percent. This marks an increase of five percent from 2019. Meanwhile, the market share of U.S. American platform Netflix declined by 13 percent in the Scandinavian country. Additionally, the launch of Disney+ in Sweden in September 2020 had a great impact on the SVoD market as well, as its share of subscriptions amounted to 10 percent in the first quarter of 2021.

Market shares of Subscription Video-on-Demand services in Sweden from 2019 to 1st quarter 2021

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Release date

May 2021

Region

Sweden

Survey time period

2019 to Q1 2021

Special properties

based on subscriptions

Supplementary notes

* Other services include HBO Nordic, Amazon Prime Video, Hayu, YouTube Premium, Apple TV+, Cirkus, Paramount+.

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Subscription Video-on-Demand in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenVideo streaming in Sweden
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