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Daily reach of SVoD services during the COVID-19 outbreak in Sweden 2019-2020

During the coronavirus outbreak in Sweden, Netlix increased its daily reach the most among SVoD platforms. From week 11 to 13 of 2020, it amounted to over 28 percent, compared to roughly 24 percent the same period one year before. Additionally, the daily reach of Viaplay grew by nearly three percent within this time period. It is noticable that C More and HBO Nordic recorded a decline during the pandemic.

Daily reach of selected SVoD platforms during the coronavirus pandemic in Sweden from week 11 to 13 of 2020, compared to week 11 to 13 of 2019

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Release date

May 2020



Survey time period

Week 11-13, 2019; Week 11-13, 2020

Number of respondents

3,000 respondents

Age group

9-99 years

Method of interview

Telephone interview

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Statistics on "Video on demand in Sweden"

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