Poster & billboard gambling ad awareness of youths Great Britain 2020

According to a 2020 survey among youths aged 11 to 16 in the United Kingdom, 25 percent of respondents stated that they had seen or heard a gambling advertisement on posters or billboards a few times a month. In comparison, 11 percent stated that they saw gambling advertisements on posters or billboards once a week.

Level of youths awareness of gambling advertisements on posters and billboards in Great Britain in 2020, by frequency

Characteristic	Share of respondents
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Release date

October 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

January 7 to March 23, 2020

Number of respondents

508 respondents

Age group

11 to 16 years

Special properties

participants who have seen/heard gambling adverts on posters/billboards

Method of interview

Questionnaire

Supplementary notes

Respondents were asked: "How often would you say you see gambling advertisements in the following places?" (On posters / billboards).
The source does not provide any information regarding percentage points exceeding 100 percent.
Figures refer to weighted total responses.
The source added the following information on methodology: "Fieldwork for the 2020 study was forced to end before it was complete, as all British schools were closed during the scheduled fieldwork period due to the Covid-19 pandemic. Fieldwork in Wales was scheduled to take place at a date after the lockdown restrictions came into force so Welsh pupils are not included in this year's study."
Data can be found under Table T1300 in the excel sheet.

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