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Social media video penetration rate among internet users worldwide from 2015 to 2017

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Global social video penetration 2015-2017 This statistic presents the social media video penetration rate among internet users worldwide from 2015 to 2017. According to the findings, in 2015, 38 percent of internet users watched a video on a social media platform, such as Facebook, Instagram, Twitter, or Snapchat. As of 2017, this value has increased upwards to 56 percent of internet users. Over one in two internet users are reporting to viewing videos on a social media platform.
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Rate of penetration
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Rate of penetration
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Description Source More information
This statistic presents the social media video penetration rate among internet users worldwide from 2015 to 2017. According to the findings, in 2015, 38 percent of internet users watched a video on a social media platform, such as Facebook, Instagram, Twitter, or Snapchat. As of 2017, this value has increased upwards to 56 percent of internet users. Over one in two internet users are reporting to viewing videos on a social media platform.
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Release date
October 2017
Region
Worldwide
Survey time period
2015 to 2017
Number of respondents
443,016 respondents
Age group
16-64 years
Special properties
internet users; excluding China (across all waves of research)
Method of interview
Online survey

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