Reasons for personal grooming in Australia 2015

This statistic shows the top reasons for personal grooming among Australian consumers as of summer 2015. The number one motivation for personal grooming among Australian consumers of all ages was "to feel good about myself". During the survey, another 30 percent of respondents said they spent time on personal grooming to make a good first impression.

Leading reasons for personal grooming among consumers in Australia as of summer 2015

Percentage of respondents
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Source

Release date

January 2016

Region

Australia

Survey time period

Summer 2015

Number of respondents

1,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."
The responses were rephrased to better reflect the data, therefore they differ slightly from the original wording used by the source.

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