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Milk brand competitiveness index in South Korea 2017

Published by Nina Jobst, Mar 5, 2021
This statistic shows the National Brand Competitiveness Index of milk brands in South Korea in 2017. In that year, Seoul Milk's brand competitiveness index measured 75 out of 100.

National Brand Competitiveness Index of milk brands in South Korea in 2017

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Source

Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.

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