According to the 2023 National Brand Competitiveness Index of milk brands in South Korea, Seoul Milk's brand competitiveness index measured 79 out of 100. It was followed by the Daily Milk brand of hy with a score of 76 points.
National Brand Competitiveness Index of milk brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (May 31, 2023). National Brand Competitiveness Index of milk brands in South Korea in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of milk brands in South Korea in 2023." Chart. May 31, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of milk brands in South Korea in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Milk Brands in South Korea in 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of milk brands in South Korea in 2023 Statista, https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/ (last visited September 20, 2024)
National Brand Competitiveness Index of milk brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), May 31, 2023. [Online]. Available: https://www.statista.com/statistics/667695/south-korea-milk-brand-competitiveness-index/