Smart watch brand preferences in the U.S. in 2016, by gender

This statistic shows the results of a survey conducted between April 2016 and January 2017 among 2,891 adult Americans on their preferred smart watch brand. The results were sorted by gender. During the survey, 43.4 percent of male purchasers stated their preferred smart watch brand is Apple; 50.9 percent of female purchasers said the same.

United States: Brand preferences for smart watches in 2016, by gender

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Source

Release date

February 2017

Region

United States

Survey time period

April 2016 to January 2017

Number of respondents

2,891*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* Demographically balanced adult men and women smart watch purchasers/users.
Male Purchasers/Users: n=1,806
Female Purchasers/Users: n=1,085.
The source does not specify why the numbers do not add up to 100 percent.

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Statistics on "Smartwatches"

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