U.S. e-retail sales by category 2017

This statistic presents a ranking of the leading e-retail categories in the United States in 2017, sorted by sales in billion U.S. dollars. In 2017, consumer electronics generated more than 53.6 billion U.S. dollars in e-commerce sales in the United States.

Revenue of leading e-retail categories in the United States in 2017 (in billion U.S. dollars)

Characteristic	Sales in billion U.S. dollars
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Release date

April 2018

More information

Region

United States

Survey time period

2017

Special properties

physical goods only, excluding digital sales & services

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.

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