Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017

Radio ad sellers' marketing and digital knowledge in the U.S. 2017 The statistic presents data on the perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017. During a survey of local radio advertisers, eight percent stated that their radio representatives were extremely marketing savvy.
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Extremly savvyVery savvyModerately savvySlightly savvyNot at all savvy
Marketing8%34%41%15%3%
Digital4%18%42%25%11%
Extremly savvyVery savvyModerately savvySlightly savvyNot at all savvy
Marketing8%34%41%15%3%
Digital4%18%42%25%11%
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Description Source More information
The statistic presents data on the perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017. During a survey of local radio advertisers, eight percent stated that their radio representatives were extremely marketing savvy.
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Release date
February 2017
Region
United States
Survey time period
as of February 2017
Number of respondents
nearly 2,700 local radio advertisers

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