Share of trips influenced by Tripadvisor worldwide 2014, by region

Published by Statista Research Department, Apr 5, 2016
This statistic shows the share of trips influenced by Tripadvisor worldwide in 2014, by region. During this time, Tripadvisor influenced nine percent of trips worldwide. Influence was determined as trips involving anyone who has accessed Tripadvisor to research a destination or specific hotel or restaurant.

Share of trips influenced by Tripadvisor worldwide in 2014, by region

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Release date

April 2016

Region

Worldwide

Survey time period

2014

Supplementary notes

Influence is determined as trips involving anyone who has accessed Tripadvisor to research a destination or specific hotel or restaurant. Some of these people may leave Tripadvisor to go to a booking site and immediately book travel, while others may have previous choices confirmed. Not all of these people can be claimed to represent additional, ‘generated’ travel.

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Tripadvisor Expedia Group, Inc.Online reviewsOnline travel market Digitalization of the travel industry
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