TripAdvisor's global revenue 2008-2018

U.S.-based online travel company, TripAdvisor, generated revenues of approximately 1.62 billion U.S. dollars in 2018. Despite a small decrease in 2016, this figure has accelerated steadily since 2008.

Popularity and financial success in the U.S.

Founded in 2000, TripAdvisor has become one of the most popular travel destination and accommodation websites in the United States. In its home country, 18 percent of online users accessed TripAdvisor, making it the leading travel website as of 2018 . In terms of monthly users, TripAdvisor was ranked before other popular travel companies such as Uber or Booking.com with more than 37 million people visiting their website monthly. Despite the company maintaining a global online presence across the world, the majority of its revenue is generated in the U.S. In 2018, around 835 million U.S. dollars of TripAdvisor’s global revenue was earned in the United States.

What is TripAdvisor’s main source of revenue?

TripAdvisor generates revenue through a business model that is heavily reliant on advertising, with revenue coming mostly from click-based advertising and transactions. In 2018, this business segment accounted for over 700 million U.S. dollars of the total revenue.