Global revenue of Tripadvisor 2008-2021

The global revenue of Tripdavisor, Inc. increased by approximately 49 percent in 2021 over the previous fiscal year, after dropping sharply in 2020 due to the coronavirus (COVID-19) pandemic. Overall, the company's revenue worldwide amounted to 902 million U.S. dollars in 2021, rising from 604 million U.S. dollars in 2020.

The popularity of Tripadvisor in the U.S.

Founded in 2000, Tripadvisor has become one of the most popular travel destination and accommodation websites in the United States. As the regional breakdown of Tripadvisor, Inc.'s revenue shows, the U.S. is by far the company’s most profitable region, generating roughly 58 percent of its total income in 2021. The regional distribution of website visits to tripadvisor.com also highlights the importance of this market, with the U.S. accounting for nearly 70 percent of total traffic.

What is Tripadvisor’s main source of revenue?

Tripadvisor generates revenue through a business model that is heavily reliant on advertising. In 2021, the hotel, media & platform segment - which is composed of company-branded hotels, display, and platform – was the main source of income for the firm. That year, this business segment’s revenue increased by 52 percent compared to 2020 but remained way below pre-pandemic levels.