Tripadvisor's global revenue 2008-2020

Due to the impact of the coronavirus (COVID-19) pandemic, the revenue of Tripadvisor worldwide more than halved in 2020 over the previous year. In 2020, the U.S.-based online travel company generated revenues of approximately 604 million U.S. dollars, down from about 1.56 billion U.S. dollars in 2019.

Popularity in the U.S.

Founded in 2000, Tripadvisor has become one of the most popular travel destination and accommodation websites in the United States. In its home country, 18 percent of online users accessed Tripadvisor, making it the leading travel website as of 2018 . In terms of monthly users, Tripadvisor was ranked before other popular travel companies such as Uber or Booking.com with more than 37 million people visiting their website monthly. Despite the company maintaining a global online presence across the world, the majority of its revenue is generated in the U.S. In 2020, around 302 million U.S. dollars of Tripadvisor’s global revenue was earned in the United States.

What is Tripadvisor’s main source of revenue?

Tripadvisor generates revenue through a business model that is heavily reliant on advertising. In 2020, the hotel, media and platform segment, which is composed of company branded hotels and display and platform, accounted for roughly 361 million U.S. dollars of the total revenue.