WhiteWave: ad spend in the U.S. 2002-2015

The statistic presents information on The WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015. The company invested 4.2 million U.S. dollars in measured media advertising in 2002.

WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015

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Sources

Release date

July 2016

Region

United States

Survey time period

2002 and 2015

Special properties

measured media only

Supplementary notes

* The source states that Danone spent "nearly 81 million" U.S. dollars in 2011.
Figure for 2002 comes from an earlier article.
The figures present only measured media from WPP's Kantar Media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include include direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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Statistics on "The WhiteWave Foods Company "

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