Food advertising - Statistics & Facts
Statistics and facts about food advertising
In the United States, obesity is a pressing public health concern and a constant feature in the media. In 2014, America’s population was considered to be one of the most overweight in the world. The ways in which the country’s food and beverage industries advertise, market, and brand their products could be considered as a key attribute of this worrying epidemic. Of all the brands advertised in the United States in 2015, McDonald’s was ranked fourth in terms of advertisement spending, with a fee of 802 million U.S. dollars, which was more than Ford Motors, T-Mobile and Macy’s.
In 2013, the food and beverage industry as a whole spent a total of 136.53 million U.S. dollars on advertising. Of this total, 23.06 million was spent on cable TV advertising, 20.07 million was spent on magazine advertising and 795.5 thousand U.S. dollars was spent on newspaper advertising. In comparison, the restaurant industry spent a total of 6.45 billion U.S. dollars on advertising. For the restaurant, the prepared food, the beverage, and the alcohol industries, television, whether cable or network, was the most heavily invested advertising medium in 2013.
The Rudd Center for Food Policy and Obesity, based at Yale University, believes that the number and frequency of food and beverage television advertisements, particularly those aimed at children, has contributed to the level of obesity in America. Food marketing is largely a self-regulated body, but regulations on its practices have been suggested by the World Health Organization and a variety of health related charities including the American Heart Association. The number of advertisements viewed by children for particular food and beverage products in 2015 is revealing. On average, children aged between two and 11 years old viewed 476 adverts for candy and those aged between 12 and 17 viewed an average of 624. In comparison, advertisements for fruit and vegetables were only viewed 45 times for the younger age group and 37 times for the older age group in an entire year.
One way in which the industry’s advertisers target susceptible children and adults is through high profile celebrity endorsement deals featuring America’s most popular athletes and musicians. The soft drinks industry in 2016 has had a wealth of celebrity endorsement deals. Pepsi, owned by PepsiCo, has the likes of One Direction, Beyonce, Britney Spears and Calvin Harris promoting its products. Many celebrities, particular professional athletes and sports stars, are often criticized for the high-fat and high-sugar products they advertise which seem to contradict their own healthy lifestyles.
Despite health orientated policies enforced on the food and beverage industry in the United States, the leading companies in terms of advertising spending included the largest chocolate manufacturer in North America, the Hershey Company. In 2014, Hershey’s invested 744.9 million U.S. dollars on advertising in the United States, up from 539 million U.S. dollars in 2012.
Picture: istockphoto.com / janulla, cookelma
|Overview of the Advertising Market||Values||Statistic|
|Procter & Gamble Co. is largest global advertiser, by ad spending||$10.4bn||Details →|
|AT&T is most advertised brand in U.S., by ad spending||$1,142.6m||Details →|
|Advertising expenditure in retail||$4.04bn||Details →|
|McDonald's is most valuable fast food brand worldwide||$88,654m||Details →|
|Coca-Cola is most valuable soft drink brand worldwide||$67,749m||Details →|
|Bud Light is most valuable beer brand worldwide||$13,198m||Details →|
|Industry Advertising Spending||Values||Statistic|
|Ad spending of the U.S. food and beverage industry||$136,526.5k||Details →|
|Ad spending of the U.S. prepared foods industry||$1,683,255.3k||Details →|
|Ad spending of the U.S. confectionary and snacks industry||$1,976,068k||Details →|
|TV advertising spending of Kraft Foods in the U.S.||$367.2m||Details →|
|Internet advertising spending of General Mills in the U.S.||$50.7m||Details →|
|Advertising expenditure of the Hershey Company worldwide||$521.48m||Details →|
- Ad spend of selected restaurants in the U.S. 2015+Ad spend of selected restaurants in the U.S. 2015
Advertising spending of selected restaurants in the United States in 2015 (in million U.S. dollars)
- Ad spend of selected beverage brands in the U.S. 2015+Ad spend of selected beverage brands in the U.S. 2015
Advertising spending of selected beverage brands in the in the United States in 2015 (in million U.S. dollars)
- Largest global advertisers 2015+Largest global advertisers 2015
Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Confectionery & snacks industry: U.S. ad spend 2013, by medium+Confectionery & snacks industry: U.S. ad spend 2013, by medium
Advertising spending of the confectionery and snacks industry in the United States in 2013, by medium (in thousand U.S. dollars)
- McDonald's: brand value 2006-2016+McDonald's: brand value 2006-2016
McDonald's global brand value from 2006 to 2016 (in billion U.S. dollars)
- Advertising to children: food and beverage TV ad compliance worldwide 2015Advertising to children: food and beverage TV ad compliance worldwide 2015
Food and beverage TV ad compliance with marketing and advertising to children policy in selected countries worldwide in 2015
- Monthly inflation rate in China February 2017Monthly inflation rate in China February 2017
- Total and e-commerce U.S. retail trade sales 2000-2015Total and e-commerce U.S. retail trade sales 2000-2015
- U.S. disposable personal income - monthly percentage of change 2016/17U.S. disposable personal income - monthly percentage of change 2016/17
- China: Consumer Price Index (CPI) in China by sector and area January 2017China: Consumer Price Index (CPI) in China by sector and area January 2017
- U.S. inflation rate 1990-2016U.S. inflation rate 1990-2016