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Survey: attitude towards 'Made in Italy' products in Italy in 2014

This chart illustrates the consumers of 'Made in Italy' products attitude when they shop in Italy in 2014. As of the survey period, the majority of respondents (61 percent) admitted that they did not explicitly ask for Made in Italy products but it was just an option among others.

Would you say that consumers who usually purchase 'Made in Italy' products explicitly ask for them or choose them among other options?

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Source

Release date

November 2014

Region

Italy

Survey time period

August 31 to September 3, 2014

Number of respondents

201 respondents

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Direbbe che il consumatore che acquista Made in Italy, chiede espressamente Made in Italy/ sceglie la scarpa Made in Italy tra le proposte che ha a disposizione?".

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Statistics on "Footwear industry in Italy"

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