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Italy: comic books and graphic novels readership among teenagers 2016

Back in 2016, comics and graphic novels were not a popular reading among Italian teenagers. In a survey, 59 percent of the respondents admitted not to like them, while another 12 percent would have read only Disney comics. Two years later, the trend among young readers seemed to have changed. A 2018 poll showed that comics and graphic novels were the favorite book category among teenagers between 10 and 14 years.

 A niche market getting bigger

Although being a market segment in Italy, the sales value of graphic novels, comics and manga in Italy increased significantly to 13.5 million euros as of 2017. The increasing trend was seen among small publishers too. The sales value of graphic novels released by small publishing houses went from 5.1 million euros in 2016 to 6.1 million euros in 2018. The growth of manga’s sales value was even greater and reached 1.4 million euros as of November 2018.

 A greater offer

The Italian market of graphic novels saw publications from outside the country. Between 2012 and 2017, the number of graphic novels created by foreign authors almost doubled. 2,702 works were available in 2012, five years later they were 4,145.

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Release date

March 2017



Survey time period

February to May 2016

Number of respondents

6,060 respondents

Age group

14-17 years

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "Leggi fumetti o graphic novel?"

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Statistics on "Children's reading habits in Italy"

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