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Italy: comic books and graphic novels readership among teenagers 2016
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Italy: comic books and graphic novels readership among teenagers 2016
Do you read comic books or graphic novels?
by Daniela Coppola,
last edited
Aug 9, 2019
Back in 2016, comics and graphic novels were not a popular reading among Italian teenagers. In a survey, 59 percent of the respondents admitted not to like them, while another 12 percent would have read only Disney comics. Two years later, the trend among young readers seemed to have changed. A 2018 poll showed that comics and graphic novels were the favorite book category among teenagers between 10 and 14 years.
A niche market getting bigger
Although being a market segment in Italy, the sales value of graphic novels, comics and manga in Italy increased significantly to 13.5 million euros as of 2017. The increasing trend was seen among small publishers too. The sales value of graphic novels released by small publishing houses went from 5.1 million euros in 2016 to 6.1 million euros in 2018. The growth of manga’s sales value was even greater and reached 1.4 million euros as of November 2018.
A greater offer
The Italian market of graphic novels saw publications from outside the country. Between 2012 and 2017, the number of graphic novels created by foreign authors almost doubled. 2,702 works were available in 2012, five years later they were 4,145.
Do you read comic books or graphic novels?
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by Daniela Coppola,
last edited
Aug 9, 2019
Back in 2016, comics and graphic novels were not a popular reading among Italian teenagers. In a survey, 59 percent of the respondents admitted not to like them, while another 12 percent would have read only Disney comics. Two years later, the trend among young readers seemed to have changed. A 2018 poll showed that comics and graphic novels were the favorite book category among teenagers between 10 and 14 years.
A niche market getting bigger
Although being a market segment in Italy, the sales value of graphic novels, comics and manga in Italy increased significantly to 13.5 million euros as of 2017. The increasing trend was seen among small publishers too. The sales value of graphic novels released by small publishing houses went from 5.1 million euros in 2016 to 6.1 million euros in 2018. The growth of manga’s sales value was even greater and reached 1.4 million euros as of November 2018.
A greater offer
The Italian market of graphic novels saw publications from outside the country. Between 2012 and 2017, the number of graphic novels created by foreign authors almost doubled. 2,702 works were available in 2012, five years later they were 4,145.
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- Release date
- March 2017
- Region
- Italy
- Survey time period
- February to May 2016
- Number of respondents
- 6,060 respondents
- Age group
- 14-17 years
- Method of interview
- Face-to-face interview, online survey
- Supplementary notes
- This question was phrased by the source as follows: "Leggi fumetti o graphic novel?"
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2017
More information
- Region
- Italy
- Survey time period
- February to May 2016
- Number of respondents
- 6,060 respondents
- Age group
- 14-17 years
- Method of interview
- Face-to-face interview, online survey
- Supplementary notes
- This question was phrased by the source as follows: "Leggi fumetti o graphic novel?"
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Children's reading habits in Italy
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Everything On "Children's reading habits in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Children's reading habits in Italy"
- Overview
The most important statistics
- Ways of spending time among teenagers in Italy in 2016, by activity and age groupItaly: free time activities among teenagers 2016, by activity and age
- Which of the following objects can you renounce to?Italy: children recreation activities preferences 2015
- It´s often said that young adults don´t read. Do you like reading?Italy: young adults reading habits 2017
- Why don´t you read?Italy: reasons not to read among teenagers 2016
- Which format do you prefer to read to book?Italy: reading formats among teenagers 2016
- Time spent reading daily among teenagers in Italy in 2016Italy: time spent reading among teenagers 2016
- What do you feel when you read?Italy: feelings experienced while reading among teenagers 2016
- Books
The most important statistics
- Share of children book titles published in Italy in 2013, by genreItaly: children book titles published 2013, by genre
- Share of children book titles published in Italy in 2013, by target ageItaly: children book titles published 2013, by target age
- Number of children book titles published in Italy in selected years from 2010 to 2017Italy: children book titles published 2010-2017
- Number of books read in one year among teenagers in Italy in 2016Italy: books read in one year among teenagers 2016
- Number of books read in one year among teenagers in Italy in 2016, by type of surveyItaly: books read in one year among teenagers by survey type 2016
- When does your child read paper-books?Italy: paper-books reading habits among children 2014
- What do you think about commercial bestsellers like, for instance, Harry Potter, Twilights, Fabio Volo and Federico Moccia?Italy: young adults opinions on commercial bestsellers 2017
- How do you choose the books you read?Italy: choosing books among teenagers 2016
- School textbooks
The most important statistics
- Which of these book genres would you like to read at school?Italy: reading preferences in school 2015, by genre
- If you were the teacher, which books would you recommend to your students?Italy: young adults opinions on books to suggest to students 2017
- Market share of the textbooks used in primary schools in Italy from 2014 to 2018Italy: primary school textbook market share 2014-2018
- Market share of the textbooks used in lower secondary schools in Italy from 2014 to 2018Italy: lower secondary school textbook market share 2014-2018
- Market share of the textbooks used in upper secondary schools in Italy from 2014 to 2018Italy: upper secondary school textbook market share 2014-2018
- Revenue of school textbooks in Italy from 2014 to 2018 (in million euros)Italy: school textbook revenue 2014-2018
- Revenue of school textbooks in Italy in 2015, by school level (in million euros)Italy: school textbook revenue 2015, by school level
- Newspapers
The most important statistics
- Which media do you use to stay informed?Italy: media to stay informed among students 2014
- Do you read daily newspapers?Italy: newspaper readership among students
- Who buys the newspapers you read?Italy: newspapers purchase among students 2014
- Number of newspaper readers in Italy in 2017, by age* (in 1,000 readers)Newspaper readership in Italy 2018, by age group
- Internet
The most important statistics
- Apart from reading online, are there other related activities you carry out?Italy: reading-related online activities among teenagers 2016
- Share of children aged 6 to 14 years reading books and using the Internet in Italy from 2005 to 2015Italy: children reading books and using Internet 2005-2015
- When does your child read digital books (Apps, e-readers, tablet, smartphones)?Italy: digital books reading habits among children 2014
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: readings other than books and e-books among teenagers 2016
- Italy: favorite places to read among teenagers by survey type 2016
- Comics sales revenue in North America 2013-2017
- Most sold comics and children's books in Finland 2018
- Italy: paper books purchase habits among over 35 years old 2017
- Italy: favorite book reading format among 35 years old and older 2017
- Italy: paper books purchase habits among 18-35 years old 2017
- Italy: favorite book reading format among 18-35 years old 2017
- Italy: paper books purchase habits 2017
- Italy: reading books before falling asleep among over 35 years old 2017
- Italy: favorite book reading format 2017
- Italy: readers distribution 2017, by reading material
- Italy: activities cut off for reading 2017
- Italy: reading books before falling asleep among 18-35 years old 2017
- Italy: number of books read in one year in the Centre-South part of the Country 2017
- Italy: Lucca Comics & Games attendance in free area 2013-2015
- Italy: sales value of graphic novels 2012-2017
- Manga publications sales volume in Japan 1985-2014
- Italy: sales value of graphic novels 2012-2017, by language
- Italy: sales volume of graphic novels 2012-2017
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Statistics on "Children's reading habits in Italy"
- Ways of spending time among teenagers in Italy in 2016, by activity and age group
- Which of the following objects can you renounce to?
- It´s often said that young adults don´t read. Do you like reading?
- Why don´t you read?
- Which format do you prefer to read to book?
- Time spent reading daily among teenagers in Italy in 2016
- What do you feel when you read?
- Share of children book titles published in Italy in 2013, by genre
- Share of children book titles published in Italy in 2013, by target age
- Number of children book titles published in Italy in selected years from 2010 to 2017
- Number of books read in one year among teenagers in Italy in 2016
- Number of books read in one year among teenagers in Italy in 2016, by type of survey
- When does your child read paper-books?
- What do you think about commercial bestsellers like, for instance, Harry Potter, Twilights, Fabio Volo and Federico Moccia?
- How do you choose the books you read?
- Which book genre do you prefer?
- Do you read comic books or graphic novels?
- Which of these book genres would you like to read at school?
- If you were the teacher, which books would you recommend to your students?
- Market share of the textbooks used in primary schools in Italy from 2014 to 2018
- Market share of the textbooks used in lower secondary schools in Italy from 2014 to 2018
- Market share of the textbooks used in upper secondary schools in Italy from 2014 to 2018
- Revenue of school textbooks in Italy from 2014 to 2018 (in million euros)
- Revenue of school textbooks in Italy in 2015, by school level (in million euros)
- Which media do you use to stay informed?
- Do you read daily newspapers?
- Who buys the newspapers you read?
- Number of newspaper readers in Italy in 2017, by age* (in 1,000 readers)
- Apart from reading online, are there other related activities you carry out?
- Share of children aged 6 to 14 years reading books and using the Internet in Italy from 2005 to 2015
- When does your child read digital books (Apps, e-readers, tablet, smartphones)?
- Other than books or e-books, do you read something else?
- Favorite places to read among teenagers in Italy in 2016, by type of survey
- Comics and graphic novel sales revenue in North America from 2013 to 2017 (in million U.S. dollars)
- Most sold comics and children and adolescents' books in Finland 2018, by number of copies sold (in 1,000s)
- Where do you usually purchase paper books?
- Share of favorite book reading format among readers over 35 years old in Italy in 2017
- Where do you usually purchase paper books?
- Share of favorite book reading format among readers between 18 and 35 years old in Italy in 2017
- Where do you usually purchase paper books?
- Do you usually read books in bed before falling asleep?
- Share of favorite book reading format in Italy in 2017
- Share of readers among the Italian population in 2017, by reading material
- What do you avoid doing in order to have more time to read?
- Do you usually read books in bed before falling asleep?
- How many books do you usually read in one year?
- Number of attendants* in the free area at the Lucca Comics & Games gaming convention in Italy from 2013 to 2015
- Annual sales value of graphic novels in Italy from 2012 to 2017 (in 1,000 euros)
- Total number of manga publication copies sold in Japan from 1985 to 2014 (in billions)
- Annual sales value of graphic novels in Italy from 2012 to 2017, by language (in 1,000 euros)
- Annual number of graphic novels sold in Italy from 2012 to 2017 (in 1,000 copies)
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