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Italy: consumers' opinion of the importance of 'Made in Italy' products in 2014

This chart illustrates the consumers’ opinion about the importance of 'Made in Italy' products in Italy in 2014. As of the survey period, the majority of respondents (87 percent) said that 'Made in Italy' products are highly relevant both for the reputation of the country and its companies.

To which extent would you consider 'Made in Italy' products as a key strength for our country?

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Release date

November 2014



Survey time period

September 8-12, 2014

Number of respondents

602 respondents

Special properties

respondents are mostly women (80 percent) and below 30 years of age (60 percent).

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "Quanto é d'accordo con ciascuna delle seguenti affermazioni?".
The answers indicate the degree of agreement with each statement.

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