E-commerce penetration of select retail categories in China 2010-2015

Published by
Yihan Ma,
Dec 11, 2019
This graph depicts the share of consumers using e-commerce for select retail categories in China in 2010 and 2015. In 2015, around 2.8 percent of the Chinese consumers have done their grocery shopping online.

Share of consumers using e-commerce for select retail categories in China in 2010 and 2015

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Release date

January 2017

Region

China

Survey time period

2010 and 2015

Supplementary notes

E-commerce penetration rate = online sales as a percentage of total retail sales.

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